Development of the intellectual potential of the enterprise in the conditions of modern changes

Abstract

Introduction. The direction of the development of intellectual potential as a fundamental factor of ensuring the effectiveness of activities at the micro level in the conditions of changes in economic systems is studied. The strengthening of the influence of intellectual capital on the development of the intellectual potential of enterprises has been proven. An analysis of the state and dynamics of the intellectual added value of milk processing enterprises was carried out. Reserves have been established for the development of the intellectual potential of milk processing enterprises based on the improvement of intellectual capital management. The subject of the study is the development of the intellectual potential of the enterprise. The purpose of the study is to analyze the development of the intellectual potential of milk processing enterprises and to identify reserves for its improvement based on the improvement of intellectual capital management in the conditions of modern changes. Method (methodology). In the process of research, a complex of general scientific and special methods was used for the validity of the provisions given in the article, in particular: logical - when substantiating the impact of intellectual capital on the development of the intellectual potential of the enterprise; analysis and synthesis - for evaluating the main approaches to the interpretation of concepts and methods of assessing the amount of intellectual added value; comparison and grouping - for the systematization of indicators used to evaluate the effectiveness of managing the development of the enterprise's intellectual potential; graphic method - for visual representation of the results of analytical studies; abstract-logical - for theoretical generalization and formulation of conclusions. The results. Reserves for the development of intellectual potential based on the improvement of management of the intellectual capital of milk processing enterprises have been identified. It has been proven that intellectual capital is the basis for the development of an enterprise's intellectual potential. The concept of the intellectual potential of the enterprise as an opportunity to create intellectual added value by setting up the production and commercialization of intellectual-intensive products, which ensures innovative business development, has been clarified. Predictive models of changes in intellectual added value for milk processing enterprises were built, as the main indicator of the level of management of the development of intellectual potential. The expediency of intensifying the processes of forming the intellectual capital of milk processing enterprises to increase the flows of intellectual added value is substantiated. Reserves have been established to increase the coefficient of intellectual added value at milk processing enterprises to increase the intellectual capacity of production. Scope of results. Spreading in the practical activities of Ukrainian enterprises that operate in the field of milk processing approaches to intensify the development of intellectual potential will allow to strengthen their intellectual capacity and innovativeness, which will improve opportunities for entering international markets.