Predictors of audience engagement among Nigerian journalists

IF 0.2 0 HUMANITIES, MULTIDISCIPLINARY

Rupkatha Journal on Interdisciplinary Studies in Humanities Pub Date : 2023-08-20 DOI:10.21659/rupkatha.v15n3.29

Ogemdi Uchenna Eze, Kenechukwu Josemaria Ugwu, Alphonsus Chukwuma Ugwu

引用次数: 0

Abstract

This paper examined the factors that predicted audience engagement in Nigeria. We surveyed 308 Nigerian journalists. Using the questionnaire as our research instrument, data gathered were analysed using frequency and percentage as well as linear and multiple regression analyses. The study was grounded in Bourdieu’s field theory. The results indicated a moderate relationship between the attitude of Nigerian journalists and audience engagement while a high correlation between Nigerian journalists’ role conception and audience engagement on social media was observed. The three hypotheses (the degree to which journalists’ attitude; role conception; and perceived audience rationality, and perceived audience interaction quality predicted audience engagement was significant) raised in the study were supported by our findings. Implications of this study were discussed in light of the objective of audience engagement.

查看原文本刊更多论文

预测尼日利亚记者的观众参与度

本文研究了预测尼日利亚观众参与的因素。我们调查了308名尼日利亚记者。采用问卷调查作为研究工具，对收集到的数据进行频率和百分比分析以及线性和多元回归分析。这项研究以布迪厄的场论为基础。结果表明，尼日利亚记者的态度与受众参与之间存在适度关系，而尼日利亚记者的角色概念与社交媒体上的受众参与之间存在高度相关。三个假设(记者的态度在多大程度上;角色的概念;研究中提出的感知观众理性、感知观众互动质量预测观众投入显著)得到了我们的研究结果的支持。根据受众参与的目标，讨论了本研究的意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Rupkatha Journal on Interdisciplinary Studies in Humanities HUMANITIES, MULTIDISCIPLINARY-

自引率

0.00%

发文量

129

审稿时长

8 weeks

期刊介绍： “The fundamental idea for interdisciplinarity derives” as our Chief Editor Explains, “from an evolutionary necessity; namely the need to confront and interpret complex systems…An entity that is studied can no longer be analyzed in terms of an object of just single discipline, but as a contending hierarchy of components which could be studied under the rubric of multiple or variable branches of knowledge.” Following this, we encourage authors to engage themselves in interdisciplinary discussion of topics from the broad areas listed below and apply interdsiciplinary perspectives from other areas of the humanities and/or the sciences wherever applicable. We publish peer-reviewed original research papers and reviews in the interdisciplinary fields of humanities. A list, which is not exclusive, is given below for convenience. See Areas of discussion. We have firm conviction in Open Access philosophy and strongly support Open Access Initiatives. Rupkatha has signed on to the Budapest Open Access Initiative. In conformity with this, the principles of publications are primarily guided by the open nature of knowledge.