Prospect of the Hotel Health and Sports Section in China during the Epidemic

Abstract

The economic benefits of hotels are the basic conditions for their survival and development in the market environment, and are also the fundamental purpose for engaging in various business activities. Therefore, while facing great survival challenges from declining occupancy rates and catering activities during the epidemic, it is beneficial for hotels to effectively improve their recreation benefits. People are focusing more on health these days, so the health and sports section in the recreational industry is increasingly popular. Therefore, developing more attractive health and sports projects is a must for hotels to increase the consumption level, improve consumer satisfaction, and improve their social as well as economic benefits. Through various methods of analysis, such as literature analysis and comparative analysis, this study summarizes the transformation and development problems confronted by China's hotel industry in the process of development. At the same time, combined with the relevant data and reports from recent years, and starting from the health and sports items of hotels in China, this study then analyzes the existing value of hotel health and sports projects, and constructs a comprehensive framework for the future development direction and prospects of hotel health and sports items. The results show three main aspects of this system. (1) The potential of China's tourism market is huge, and as the number of domestic star hotels has been increasing year by year, the competition in the hotel market has become more and more fierce, which provides both a challenge and an opportunity for the current hotel industry. (2) Under the impact of the new COVID-19 epidemic, the consumer demand of hotel customers has shown a more distinctive difference, and the establishment of recreational projects will be one of the important means for promoting the development of the hotel. (3) By improving the internal and external publicity approaches, hotels can establish member mechanisms, combine tradition with innovation, actively carry out thematic activities, and organize online projects for the innovation of the body, etc., and all of these efforts are of great significance for the future development of the hotel. The results of this study provide theoretical support for the innovation model of the hotel industry in the new age, and are of practical significance for the development of the hotel industry.