EFFECT OF EMOTIONAL DISPLAY RULES ON FUNCTIONALITY SATISFACTION OF TOURISM COMPANIES MANAGEMENT IN IRAQ: THE MODERATING EFFECT OF EMOTIONAL INTELLIGENCE

Abstract

This research investigates the relationship between the effectiveness of tourism management strategies in Iraq and their impact on functionality satisfaction among personnel in the tourist industry. The study emphasizes the significance of addressing employee well-being and mental health to ensure sustainable growth and success for tourism enterprises. A questionnaire survey was conducted among employees of various tourism companies, resulting in a sample of 333 participants. The study utilized a quantitative methodology, and data were analyzed using SPSS. The findings revealed positive associations between functionality satisfaction and various management strategies, including leadership, decision-making, planning, organizational structure, emotional display rules, and emotional intelligence. This suggests that implementing effective management strategies and creating supportive work environments can enhance functionality satisfaction, leading to improved service quality, sales performance, customer satisfaction, and loyalty. The study highlights the importance of hiring individuals with desired traits and investing in employee training programs that enhance emotional intelligence and provide guidelines for emotional display rules to improve customer experiences and overall functionality satisfaction. Overall, this research contributes to understanding the importance of effective tourism management in promoting employee well-being and driving success in the tourism industry.