Investigating college youth travellers’ food choices using latent class modelling: a case study in China

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-06-03 DOI:10.1080/10941665.2023.2255300

Heng Zhou, Chunyu Song, Qian (Chayn) Sun, Keone Kelobonye, Xiaoting Chi, Richard Norman

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引用次数: 0

Abstract

ABSTRACTThis study examines college youth travellers’ food choices using a market segmentation-based latent class modelling approach. A D-efficient stated-preference experiment was conducted in four Chinese cities, identifying two tourist market segments with different preferences. Key factors influencing food choices include cost, taste, waiting time, service responsiveness and noise levels. Elasticities, first differences and willingness-to-pay values are estimated, providing insights for effectively targeting the youth tourism market. Results suggest that improving service quality and reducing noise levels can significantly enhance food appeal, while higher quality yields marginal returns. These findings can assist tourism and catering agencies in devising efficient strategies to attract youth travellers.KEYWORDS: Food choice modellingyouth tourismdestination fooddiscrete choice experimentwillingness-to-payfirst difference Disclosure statementNo potential conflict of interest was reported by the author(s).

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利用潜在阶层模型调查大学生青年旅行者的食物选择:以中国为例

摘要本研究采用基于市场细分的潜在阶层建模方法对大学生青年旅行者的食物选择进行了研究。在中国4个城市进行了D-efficient状态偏好实验，确定了两个不同偏好的旅游细分市场。影响食物选择的主要因素包括成本、口味、等待时间、服务响应和噪音水平。对弹性、初次差异和支付意愿价值进行了估计，为有效瞄准青年旅游市场提供了见解。结果表明，提高服务质量和降低噪音水平可以显著提高食物的吸引力，而更高的质量产生边际回报。这些发现可以帮助旅游和餐饮机构制定有效的策略来吸引青年游客。关键词:食物选择模型青年旅游目的地食物离散选择实验先付意愿差异披露声明作者未报告潜在利益冲突。

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.