A bibliometric and content analysis of marketing-finance interface research from 1986–2021

IF 0.8 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE
Qijia Liao, Le Yang, Edward Junhao Lim
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引用次数: 0

Abstract

AbstractThis article applies bibliometric analysis and content analysis in Marketing-Finance interface research. In the bibliometric analysis, the authors applied performance analysis and science mapping to analyze the research themes and the thematical evolvement between 1986 and 2021. In the content analysis, the authors analyze articles published between 2017 and 2021 to reveal new topics, new methods, and potential gaps for future research.Keywords: Bibliometricscontent analysismarketing-finance interface Disclosure statementNo potential conflict of interest was reported by the authors.Data availability statementThe data that support the findings of this study are openly available in Open Science Framework (OSF) at doi.org/10.17605/OSF.IO/V6G5A.
1986-2021年市场与金融界面研究的文献计量与内容分析
摘要本文将文献计量分析和内容分析应用于营销-财务界面研究。在文献计量学分析中,作者运用绩效分析和科学制图方法分析了1986 - 2021年的研究主题和主题演变。在内容分析中,作者分析了2017年至2021年发表的文章,揭示了未来研究的新主题、新方法和潜在差距。关键词:文献计量学内容分析营销-财务界面披露声明作者未报告潜在利益冲突数据可用性声明支持本研究结果的数据可在开放科学框架(OSF)中公开获取,网址为doi.org/10.17605/OSF.IO/V6G5A。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Journal of Business & Finance Librarianship
Journal of Business & Finance Librarianship INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
1.90
自引率
23.10%
发文量
20
期刊介绍: The Journal of Business & Finance Librarianship is an innovative quarterly journal that provides you with useful articles about the creation, organization, dissemination, retrieval, and use of business information. This refereed journal covers the business information needs of special libraries, academic libraries, and public libraries, as well as information services and centers outside of the traditional library setting. You"ll find that the journal is international in scope, reflecting the multinational and international scope of the business community today. The immediate focus of the journal is practice-oriented articles, but it also provides an outlet for new empirical studies on business librarianship and business information.
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