Triadic spatial distance and social media assets for food tourists

IF 5.7 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Current Issues in Tourism Pub Date : 2023-10-18 DOI:10.1080/13683500.2023.2271122

Hanna Lee, Jinwon Kim, Sung-Byung Yang, Chulmo Koo

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引用次数: 0

Abstract

ABSTRACTThis paper examines the potential impact of the triadic social interaction instigated by spatial distance between author, reader, and business that detects tourists’ geographical decision patterns. A social media asset for brands is a digital presence that encourages positive consumer responses in media communication. Using 2,129 items of author-reader-business paired review data, the findings indicate that geographical proximity between the review triad has assimilated patterns to assess reviews. Spatial regression analysis visualized spatial heterogeneity across US regions, showing that a lower spatial distance between tourists and businesses positively improved media assets; in contrast, close spatial proximity had a strong impact among peer tourists. As spatially heterogeneous tourists positively accept media sharing toward the business, the review triad model imposes the varying effects of triadic spatial distance that helps tourism policymakers implement an effective location-based social media marketing strategy for the food tourism industry.KEYWORDS: Spatial distancetriadic spatial distancesocial media assetsfood tourism AcknowledgementThis work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF–2023S1A5C2A03095253).Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2019S1A3A2098438).

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餐饮游客的三元空间距离与社交媒体资产

摘要本文探讨了作者、读者和商家之间的空间距离引发的三位一体社会互动对游客地理决策模式的潜在影响。品牌的社交媒体资产是一种数字存在，鼓励消费者在媒体传播中做出积极反应。使用2129项作者-读者-企业配对评论数据，研究结果表明，评论三元组之间的地理邻近性已经同化了评估评论的模式。空间回归分析可视化了美国各地区的空间异质性，表明游客与企业之间的空间距离越短，媒体资产越高;而空间接近度对同伴游客的影响较大。由于空间异质性旅游者积极接受媒体对企业的分享，评价三元模型施加了三元空间距离的不同影响，有助于旅游政策制定者实施有效的基于地理位置的餐饮旅游社会媒体营销策略。关键词:空间距离;三坐标空间距离;社交媒体资产;披露声明作者未报告潜在的利益冲突。本工作得到了韩国教育部和韩国国家研究基金会(NRF-2019S1A3A2098438)的支持。

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来源期刊

Current Issues in Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

15.50

自引率

10.00%

发文量

230

期刊介绍： Journal metrics are valuable for readers and authors in selecting a publication venue. However, it's crucial to understand that relying on any single metric provides only a partial perspective on a journal's quality and impact. Recognizing the limitations of each metric is essential, and they should never be considered in isolation. Instead, metrics should complement qualitative reviews, serving as a supportive tool rather than a replacement. This approach ensures a more comprehensive evaluation of a journal's overall quality and significance, as exemplified in Current Issues in Tourism.