Comparative Analysis of Rhetorical Moves in Student and Professional Project Proposal Abstracts

IF 1.4 Q2 COMMUNICATION
Tatiana Permyakova, Dmitriy Tulyakov, Ekaterina Balezina
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引用次数: 0

Abstract

Currently, the analysis of rhetorical moves is extensively applied to business genre conventions. This paper adopts a corpus-assisted genre approach to compare three major rhetorical moves in corpora of students’ and professionals’ project proposal abstracts to elicit evidence-based recommendations for the pedagogy of business communication. The findings indicate that, while overall features in the proposal abstracts written by actual business professionals and those by students of business vary quantitatively but not qualitatively, students focus more on the aim of the project, and professionals tend to evenly highlight all sides of the project and position it within the context.
学生与专业项目建议书摘要修辞手法的比较分析
目前,修辞动作分析被广泛应用于商务文体惯例。本文采用语料库辅助体裁法对学生和专业人员项目提案摘要语料库中的三种主要修辞动作进行比较,以期为商务交际教学提供循证建议。研究结果表明,虽然实际商业专业人士和商业专业学生撰写的提案摘要的总体特征在数量上而非质量上有所不同,但学生更关注项目的目的,专业人士倾向于均匀地突出项目的各个方面并将其定位在上下文中。
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来源期刊
CiteScore
2.40
自引率
38.50%
发文量
23
期刊介绍: Business and Professional Communication Quarterly is the only refereed journal devoted to research that advances the teaching of communication in the workplace. The journal aims to present the many interdisciplinary, international, and organizational perspectives that characterize the field and specifically to publish research that advances knowledge about business and professional communication pedagogy and praxis in both academic and workplace settings, including technical and scientific communication, rhetoric, program design and assessment, the impact of technology, sustainability, global and multicultural issues, nonprofit communication, and best practices. As an interdisciplinary journal, BPCQ welcomes manuscripts that address a variety of theoretical, applied, and practical approaches and topics in the teaching and praxis of business, corporate, organizational, professional, or technical communication, including qualitative and quantitative research on classroom teaching or assessment, case studies of specific classroom techniques, reports on strategies for program development, innovative assignments or methodologies, and reviews of scholarship relevant to business and professional communication pedagogy. BPCQ especially welcomes manuscripts that address the principles of SoTL (scholarship of teaching and learning). BPCQ also publishes articles on a particular theme, for which a call may be announced on the ABC website: http://www.businesscommunication.org. Information on submitting book reviews can be found at http://www.montclair.edu/cwe/bcq
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