THE RELATIONSHIP BETWEEN RECYCLING BEHAVIOUR AND ENVIRONMENTAL SUSTAINABILITY IN HIGHER EDUCATION INSTITUTION

Abstract

In the era of globalization. most of the higher education institution (HEI) still neglect to take care of the sustainability of nature whereas the sustainability of nature is an important aspect in making life better quality. Environmental sustainability of recycling behavior needs to be practiced among higher education institutions (HEI) in Malaysia as developed countries are starting to practice in environmental care. Therefore, this paper to investigated the relationship between recycling behavior and environmental sustainability in HEI. The recycling behavioral factors such as awareness, attitude, subjective norms, perceived behavior control and 3Rs (reduce, reuse, recycle) are most related to environmental sustainability. The valid respondents of 379 sample have been collected and analyzed using SPSS software and found that attitude and 3Rs are highly significantly variables to achieved environmental sustainability in HEI. Its indicated that HEI should emphasized attitude and 3R (recycle, reduce and reuse) program frequently in their institution in matter to achieve environmental sustainability.