The impact of active learning on entrepreneurial capacity

IF 1 Q4 MANAGEMENT

Intangible Capital Pub Date : 2023-09-25 DOI:10.3926/ic.2297

Virginia Rincón, Pilar Zorrilla, Juan Antonio Marin-Garcia

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引用次数: 0

Abstract

Purpose: This paper intends to shed light on the teaching-leaning methodologies that best contribute to developing entrepreneurial competences.Design/methodology/approach: We pose an active learning model that integrates the content of three subjects from the field of marketing in a single business project. We also measure the impact of this model on entrepreneurial competences through a validated questionnaire. The measurement instrument includes the short FINCODA questionnaire version to assess innovative behaviour and creativity, and indicators from the GEM survey on entrepreneurial perceptions for assessment of entrepreneurial spirit.Findings: The results show a slightly positive effect on creativity and innovation capacity but that some active models may not be sufficient to develop skills linked to starting up projects or risk-taking.Originality/value: It seems reasonable to consider rethinking the teaching-learning model used with marketing students in order to boost greater development of their entrepreneurial capacity. Setting up systems that promote greater engagement between universities and social, cultural or business agents in their area could foster entrepreneurial competences. This paper contribute to the debate on education policies that drive entrepreneurship and the possibility of designing new education models.

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主动学习对创业能力的影响

目的:本文旨在阐明最有助于培养创业能力的教学学习方法。设计/方法论/方法:我们提出了一个主动学习模式，将市场营销领域的三个学科的内容整合到一个商业项目中。我们还通过一份经过验证的问卷来衡量该模型对创业能力的影响。测量工具包括用于评估创新行为和创造力的简短FINCODA问卷版本，以及用于评估企业家精神的创业板调查中关于企业家观念的指标。研究发现:结果显示，对创造力和创新能力有轻微的积极影响，但一些积极的模式可能不足以培养与启动项目或冒险相关的技能。原创性/价值:考虑重新思考市场营销学生的教学模式，以促进他们创业能力的更大发展，似乎是合理的。建立促进大学与其所在地区的社会、文化或商业机构之间更多接触的制度，可以培养创业能力。本文对推动创业的教育政策和设计新教育模式的可能性进行了讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Intangible Capital MANAGEMENT-

CiteScore

1.50

自引率

16.70%

发文量

审稿时长

33 weeks

期刊介绍： The aim of Intangible Capital is to publish theoretical and empirical articles that contribute to contrast, extend and build theories that contribute to advance our understanding of phenomena related with management, and the management of intangibles, in organizations, from the perspectives of strategic management, human resource management, psychology, education, IT, supply chain management and accounting. The scientific research in management is grounded on theories developed from perspectives taken from a diversity of social sciences. Intangible Capital is open to publish articles that, from sociology, psychology, economics and industrial organization contribute to the scientific development of management and organizational science. Intangible Capital publishes scholar articles that contribute to contrast existing theories, or to build new theoretical approaches. The contributions can adopt confirmatory (quantitative) or explanatory (mainly qualitative) methodological approaches. Theoretical essays that enhance the building or extension of theoretical approaches are also welcome. Intangible Capital selects the articles to be published with a double bind, peer review system, following the practices of good scholarly journals. Intangible Capital publishes three regular issues per year following an open access policy. On-line publication allows to reduce publishing costs, and to make more agile the process of reviewing and edition. Intangible Capital defends that open access publishing fosters the advance of scientific knowledge, making it available to everyone. Intangible Capital publishes articles in English, Spanish and Catalan.