APPLICATION OF ARTIFICIAL INTELLIGENCE (AI) IN TELEVISION INDUSTRY MANAGEMENT STRATEGY USING GROUNDED THEORY ANALYSIS: A CASE STUDY ON TVONE

Dadang Ridwan, Jerry Heikal
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Abstract

The television industry has undergone many changes over time, especially with ever-increasing technological advances. One technology that has had a significant impact on this industry is artificial intelligence (AI). The purpose of this research is to understand the application of artificial intelligence (AI) in the television industry management strategy with a case study on tvOne. This study utilised qualitative methods to understand and describe the situation that takes place in the research environment. The sample in this study were five respondents from tvOne’s top management. The analysis began with the coding stage of the data derived from the results of the interviews which had been transcribed into text using a grounded theory approach. The conclusion of this study is that the opportunity provided by AI for the television industry is content production. Opportunities for implementing AI technology at tvOne, through the integration of AI in content production, are directed at increasing the efficiency and quality of program production by utilising more sophisticated data analysis and automation. Then, the challenges faced in implementing AI in the television industry are resources. The challenge of implementing AI technology at tvOne is in terms of human resources and physical resources needed, which include the necessary technical expertise and the availability of adequate financial resources and infrastructure.
基于扎根理论分析的人工智能在电视行业管理策略中的应用——以tvone为例
随着时间的推移,电视行业经历了许多变化,尤其是随着技术的不断进步。对这个行业产生重大影响的一项技术是人工智能(AI)。本研究的目的是了解人工智能(AI)在电视行业管理策略中的应用,并以tvOne为例进行研究。本研究利用定性方法来理解和描述在研究环境中发生的情况。本研究的样本是来自tvOne高层管理人员的五位受访者。分析开始于从访谈结果中获得的数据的编码阶段,这些数据已使用扎根理论方法转录为文本。本研究的结论是,人工智能为电视行业提供的机会是内容生产。通过将人工智能整合到内容制作中,在tvOne实施人工智能技术的机会旨在通过利用更复杂的数据分析和自动化来提高节目制作的效率和质量。其次,在电视行业实施人工智能面临的挑战是资源。在tvOne实施人工智能技术的挑战在于所需的人力资源和物质资源,包括必要的技术专长和充足的财政资源和基础设施。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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