THE ROLE OF COMMUNICATION IN DEVELOPING RURAL INDIA, A CRITICAL CASE STUDY ON “PROTOVILLAGE”, ANDHRA PRADESH, INDIA

Abstract

This research paper explores the role of communication within rural India, focusing on a rural economic zone called "Protovillage", in Andhra Pradesh, India. The paper investigates how Protovillage has achieved its resilient living and how it is looking to enhance its communication system with neighbouring communities by introducing a newsletter service. It highlights the importance of communication in rural areas and how it can be used as a tool for development and social change. The research presents the community stories of Protovillage and how they have built themselves a resilient way of life. It further explores the current communication strategies within rural India and how the potential benefits of the proposed newsletter service in Protovillage can be used to foster communication within the village, with nearby villages, and with the entire rural community in India.