MULTILINGUAL INTERNAL COMMUNICATION PRACTICES IN WEB APPLICATION DEVELOPMENT FOR EARLY-STAGE INFORMATION TECHNOLOGY VENTURES

Abstract

. The article presents the results of a study of foreign language internal communication for the effective development of web applications for an IT startup project. It is noted that the era of globalization has ushered in an interconnected digital ecosystem where early-stage Information Technology (IT) ventures are not confined by geographical borders. As these startups thrive and innovate in the realm of web application development, they are increasingly encompassing a multilingual and multicultural talent pool. While this diversity is an undeniable strength, it concurrently introduces a set of challenges tied to multilingual internal communication. This article delves deep into the practices, potential pitfalls, and strategies related to multilingual communication within these ventures, specifically focusing on the context of web application development. This research unveils that linguistic diversity, while fostering creativity, can also lead to instances of miscommunication, thereby posing threats to efficiency, innovation, and product quality. Given the resource constraints and