The Instagram Effect: Is Social Media Influencing Visitation to Public Land?

IF 1.3 4区经济学 Q3 ECONOMICS

Land Economics Pub Date : 2023-09-25 DOI:10.3368/le.100.2.122920-0192r1

Ashley Lowe Mackenzie, Steven J. Dundas, Bo Zhao

引用次数: 0

Abstract

Public lands in the United States have recently experienced significant increases in visitation. Journalists and park managers suggest Instagram as a reason for the increase. We explore this issue in the Oregon State Park system by combining visitation data with park-specific georeferenced content and engagement indicators from Instagram. Using several empirical specifications, we show suggestive evidence that Instagram is not likely correlated to increased visitation everywhere, but only in a few locations generating high user participation within the app. We find no contemporary effect and a positive association with cumulative Instagram engagement indicators on visits at this subset of parks.

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Instagram效应:社交媒体是否影响公共土地的访问量?

美国的公共土地最近经历了游客的显著增加。记者和公园管理人员认为Instagram是游客人数增加的原因之一。我们在俄勒冈州立公园系统中探讨了这一问题，将游客数据与特定公园的地理参考内容和Instagram的参与度指标相结合。使用几个经验规范，我们展示了暗含性的证据，表明Instagram不太可能与任何地方的访问量增加相关，而只在少数几个地方产生高用户参与度的应用程序中。我们发现，在这部分公园的访问量上，Instagram的累积参与度指标没有当代效应，而是与之呈正相关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Land Economics Multiple-

CiteScore

2.60

自引率

0.00%

发文量

期刊介绍： Land Economics is dedicated to the study of land use, natural resources, public utilities, housing, and urban land issues. Established in 1925 by the renowned economist and founder of the American Economic Association, Richard T. Ely at the University of Wisconsin, Land Economics has consistently published innovative, conceptual, and empirical research of direct relevance to economists. Each issue brings the latest results in international applied research on such topics as transportation, energy, urban and rural land use, housing, environmental quality, public utilities, and natural resources.