The use of chatbots and voicebots by public institutions in the communication process with clients

Abstract

Purpose: The purpose of this publication is to identify the opportunities and threats arising from the use of chatbots and voicebots in Polish public sector institutions. Design/methodology/approach: The theoretical basis presented in this paper is the available literature on the subject. Expert research was conducted with practitioners and theoreticians from the Lodz Province about chatbots, voicebots and public institutions. The research technique was a standardized interview. Findings: The results of the research made it possible to identify the opportunities, limitations and risks of implementing chatbots and voicebots in a public institution. Research limitations/implications: The survey conducted with experts indicates the problem and the need for change and identifies a way forward for digitization in public institutions. Practical implications: The results of the expert research can provide a path to the successful digitization of many public institutions and consequently provide inspiration and savings when designing bots that serve clients. Social implications: The quality of customer service of public institutions is a problem identified in this article. By implementing the suggestions resulting from the research, client service can be improved or completely reorganized. Originality/value: The article highlights the possibility of transferring artificial intelligence tools, i.e. chatbots and voicebots, to public institutions, also pointing out the possibilities of solutions and their limitations and risks of implementation. For the purpose of the paper, expert practitioners and theoreticians were invited to express their opinions. Keywords: chatbot, voicebot, artificial intelligence, bots. Category of paper: Research paper.