Antecedents of Intention to Use Ride-Sharing Platform

IF 1 Q3 ECONOMICS
Etikonomi Pub Date : 2023-10-03 DOI:10.15408/etk.v22i2.26127
Miharni Tjokrosaputro
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引用次数: 0

Abstract

The Ride-Sharing Platform (RSP) implementation in Indonesia has been emerging recently. The use of this platform is increasing significantly year by year. This study aimed to identify the factors influencing the attitudes and intentions of RSP users in Indonesia. This research discussed the role of customers in service innovation and the relationship between Perceived Usefulness, Perceived Ease-of-Use, Word-of-Mouth (WOM), and Intention to Use RSP from the perspective of TAM and TPB. This research used 208 data originating from 219 samples acquired through questionnaire distribution. The obtained data were then analyzed using the SmartPLS Program. This research shows that Perceived Usefulness, Perceived Ease-of-Use, and word of mouth positively affect the Intention to Use RSP mediated by Customer Attitude toward Service Innovation. This research could contribute to the RSP industry and those who want to join RSP as one of the service providers. This study contributes considerably to the breadth and rigor of the RSP literature from the perspectives of TAM and TPB.JEL Classification: M31, M37, L92
使用拼车平台意向的前因
共享乘车平台(RSP)在印度尼西亚的实施是最近才出现的。该平台的使用逐年显著增加。本研究旨在确定影响印尼RSP用户态度和意图的因素。本研究从TAM和TPB的角度探讨了顾客在服务创新中的作用,以及感知有用性、感知易用性、口碑和使用意向之间的关系。本研究使用了208个数据,这些数据来自于通过问卷调查获得的219个样本。然后使用SmartPLS程序分析获得的数据。本研究发现,感知有用性、感知易用性和口碑正向影响顾客服务创新态度中介的RSP使用意向。这项研究可以为RSP行业和那些想加入RSP作为服务提供商之一的人做出贡献。本研究从TAM和TPB的角度对RSP文献的广度和严谨性做出了很大贡献。JEL分类:M31, M37, L92
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Etikonomi
Etikonomi ECONOMICS-
自引率
12.50%
发文量
29
审稿时长
12 weeks
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