Intentions to Consume Sustainable Fashion Products in Indonesia: Does Religiosity Affect ?

IF 1 Q3 ECONOMICS

Etikonomi Pub Date : 2023-10-03 DOI:10.15408/etk.v22i2.34281

Mohamad Soleh Nurzaman, Elvira Herdiani

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Abstract

Religiosity is expected to be a positive driving factor of consumption demand for environmentally friendly fashion products. However, few studies have been found that focus on consumer behavior in purchasing sustainable fashion, and none use religiosity as an explanatory variable. This study, therefore, is the first to analyze the effect of religiosity on the intention to consume sustainable fashion products. This study used a quantitative approach with the Structural Equation Modelling (SEM) analysis method and involved 522 respondents in Indonesia. By adopting the theory of planned behavior model, the study results show that religiosity significantly positively affects purchase intentions of sustainable fashion products through the variables' attitude towards behavior and perceived behavioral control. At the same time, the green thinking variable also has a positive impact, but altruism is irrelevant to sustainable fashion consumption. These results indicate that if the consumer is religious, this can lead to a better environmentally friendly attitude and result in a tendency to consume sustainable fashion products.JEL Classification: D12, D90, Z12

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印尼可持续时尚产品的消费意向:宗教信仰会影响吗?

宗教信仰有望成为推动环保时尚产品消费需求的积极因素。然而，很少有研究关注消费者在购买可持续时尚时的行为，也没有研究使用宗教信仰作为解释变量。因此，本研究首次分析了宗教信仰对可持续时尚产品消费意愿的影响。本研究采用结构方程建模(SEM)分析方法的定量方法，涉及印度尼西亚的522名受访者。采用计划行为模型理论，研究结果表明，宗教信仰通过行为态度和感知行为控制变量显著正向影响可持续时尚产品的购买意愿。同时，绿色思维变量也有积极的影响，但利他主义与可持续时尚消费无关。这些结果表明，如果消费者有宗教信仰，这可以导致更好的环保态度，并导致消费可持续时尚产品的倾向。JEL分类:D12、D90、Z12

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Etikonomi ECONOMICS-

自引率

12.50%

发文量

审稿时长

12 weeks