NEGATIVE TREND IN THE POSITIONING OF WOMEN IN INTERNATIONAL BUSINESS NEGOTIATIONS

Abstract

Over the past decade, many studies have been conducted on the ethical aspects of gender equality in international business negotiations. Research shows that, despite women’s success in solving global negotiation challenges, their participation is still limited. And while this influence may not be direct, it should be noted that women are generally considered less good negotiators than their male counterparts. In this sense, through analyzing theoretical discourse, this article examines the contemporary practice of business negotiation. The goal is to point out the (un)ethical continuity of the gender division of labor, whereby gender should not prejudge the individual, but rather his negotiation abilities. As the existing scientific literature requires further multidisciplinary research, we believe this article will contribute to a better understanding of the importance of ethical harmony of gender equality as the best strategy and practice for negotiating parties in international business negotiations.