{"title":"Does ICTs Usage Facilitate Access to Market? An Empirical Evidence of Market Gardeners in Benin","authors":"Denis Acclassato Houensou, Sylvain Hekponhoue, Mahougbé Aimée-Gabrielle Soglo, Melain Modeste Senou","doi":"10.1080/15228916.2023.2257556","DOIUrl":null,"url":null,"abstract":"ABSTRACTImperfect information is a major obstacle for agricultural businesses in developing countries. The resulting information asymmetry increases transaction costs and affects the behavior of market stakeholders. In Benin, market gardeners’ participation is limited by geographical isolation and poor communication and transport infrastructures. Information and communication technologies (ICTs) now offer a fast and less costly means of accessing and disseminating information for more active market participation. The aim of this article is to measure the contribution of ICTs to market participation by testing whether they improve participation. Using a recursive bivariate probit model, our results indicate that market gardeners who use ICT to access information have a higher frequency of market participation than those who do not. Cell phones, radios, and televisions lead to a 35.3%, 25.6% and 8% higher probability of market participation respectively than those who don’t use them. These results suggest that a platform for disseminating knowledge via ICT could be set up to increase market participation.KEYWORDS: AgricultureICTmarket participationtransaction costslBenin Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":2.1000,"publicationDate":"2023-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of African Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15228916.2023.2257556","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACTImperfect information is a major obstacle for agricultural businesses in developing countries. The resulting information asymmetry increases transaction costs and affects the behavior of market stakeholders. In Benin, market gardeners’ participation is limited by geographical isolation and poor communication and transport infrastructures. Information and communication technologies (ICTs) now offer a fast and less costly means of accessing and disseminating information for more active market participation. The aim of this article is to measure the contribution of ICTs to market participation by testing whether they improve participation. Using a recursive bivariate probit model, our results indicate that market gardeners who use ICT to access information have a higher frequency of market participation than those who do not. Cell phones, radios, and televisions lead to a 35.3%, 25.6% and 8% higher probability of market participation respectively than those who don’t use them. These results suggest that a platform for disseminating knowledge via ICT could be set up to increase market participation.KEYWORDS: AgricultureICTmarket participationtransaction costslBenin Disclosure statementNo potential conflict of interest was reported by the author(s).
期刊介绍:
Journal of African Business is the official journal of the Academy of African Business and Development, the largest network of professionals committed to advancement of business development in African nations. JAB strives to comprehensively cover all business disciplines by publishing high quality analytical, conceptual, and empirical articles that demonstrate a substantial contribution to the broad domain of African business. Regardless of the research context, tradition, approach, or philosophy, manuscripts submitted to JAB must demonstrate that the topics investigated are important to the understanding of business practices and the advancement of business knowledge in or with Africa. Particularly, JAB welcomes qualitative and quantitative research papers. JAB is not, however, limited to African-based empirical studies. It searches for various contributions, including those based on countries outside Africa that address issues relevant to African business. Targeted toward academics, policymakers, consultants, and executives, JAB features the latest theoretical developments and cutting-edge research that challenge established beliefs and paradigms and offer alternative ways to cope with the endless change in the business world. Covered areas: Accounting; Agribusiness Management and Policy; Business Law; Economics and Development Policy; Entrepreneurship and Family Business; Finance; Global Business; Human Resource Management; Information and Communications Technology (ICT); Labor Relations; Marketing; Management Information Systems (MIS); Non-Profit Management; Operations and Supply Chain Management; Organizational Behavior and Theory; Organizational Development; Service Management; Small Business Management; Social Responsibility and Ethics; Strategic Management Policy; Technology and Innovation Management; Tourism and Hospitality Management; Transportation and Logistics