Instagram Practices of Successful Plastic Surgeon Accounts: Is There a Magic Formula?

IF 0.7 4区医学 Q Medicine

Plastic Surgery Pub Date : 2023-10-19 DOI:10.1177/22925503231208450

James Yang, Morgan Callahan, Alexis Buckley, Amaury Martinez, Felippe Sartorato, Lindsey Foran, Silvio Podda, John Paul Palu-Regan

{"title":"Instagram Practices of Successful Plastic Surgeon Accounts: Is There a Magic Formula?","authors":"James Yang, Morgan Callahan, Alexis Buckley, Amaury Martinez, Felippe Sartorato, Lindsey Foran, Silvio Podda, John Paul Palu-Regan","doi":"10.1177/22925503231208450","DOIUrl":null,"url":null,"abstract":"Background: Social media has become a valuable platform for advertising. Instagram is one of the most popular platforms. Many plastic surgeons have utilized this platform to promote themselves and their practices. Having followers on Instagram can provide validity and expand the reach to potential clients. We aim to compare Instagram practices of top 10 plastic surgeon Instagram accounts to those with 10 to 100,000 followers. Methods: Top 10 plastic surgeon Instagram accounts were selected using Google and Instagram search features. Additional plastic surgeon Instagram accounts were selected using Instagram search feature. Each account was evaluated for average number of contents posted daily as well as media type (videos vs photos) of contents posted between November 1, 2022, and February 20, 2023. Statistical analysis was performed using double-tailed unpaired student t test to compare the top 10 account group to the 1000 to 10,000 follower group and 10,000 to 100,000 follower group. Results: When comparing the 1000 to 10,000 follower group and 10,000 to 100,000 follower group to the top 10 plastic surgeon Instagram accounts, there were no significant differences in average number of posts, number of pictures posts, number of video posts, and percentage of video posts. Conclusions: Although this study did not demonstrate a significant difference between Instagram account practices of plastic surgeons with millions of followers to those with 1000 to 100,000, it provides valuable information regarding posting practices of plastics surgeons on Instagram.","PeriodicalId":50714,"journal":{"name":"Plastic Surgery","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Plastic Surgery","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/22925503231208450","RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q","JCRName":"Medicine","Score":null,"Total":0}

引用次数: 0

Abstract

Background: Social media has become a valuable platform for advertising. Instagram is one of the most popular platforms. Many plastic surgeons have utilized this platform to promote themselves and their practices. Having followers on Instagram can provide validity and expand the reach to potential clients. We aim to compare Instagram practices of top 10 plastic surgeon Instagram accounts to those with 10 to 100,000 followers. Methods: Top 10 plastic surgeon Instagram accounts were selected using Google and Instagram search features. Additional plastic surgeon Instagram accounts were selected using Instagram search feature. Each account was evaluated for average number of contents posted daily as well as media type (videos vs photos) of contents posted between November 1, 2022, and February 20, 2023. Statistical analysis was performed using double-tailed unpaired student t test to compare the top 10 account group to the 1000 to 10,000 follower group and 10,000 to 100,000 follower group. Results: When comparing the 1000 to 10,000 follower group and 10,000 to 100,000 follower group to the top 10 plastic surgeon Instagram accounts, there were no significant differences in average number of posts, number of pictures posts, number of video posts, and percentage of video posts. Conclusions: Although this study did not demonstrate a significant difference between Instagram account practices of plastic surgeons with millions of followers to those with 1000 to 100,000, it provides valuable information regarding posting practices of plastics surgeons on Instagram.

查看原文本刊更多论文

Instagram上成功整形医生账号的实践:有神奇的公式吗?

背景:社交媒体已经成为一个有价值的广告平台。Instagram是最受欢迎的平台之一。许多整形外科医生利用这个平台来宣传自己和他们的实践。在Instagram上拥有粉丝可以提供有效性并扩大对潜在客户的影响。我们的目标是将排名前10位的整形医生Instagram账户与拥有10至10万粉丝的整形医生Instagram账户进行比较。方法:利用谷歌和Instagram搜索功能，选取排名前10位的整形医生Instagram账号。使用Instagram搜索功能选择了其他整形外科医生的Instagram账户。对每个账号在2022年11月1日至2023年2月20日期间平均每天发布的内容数量和媒体类型(视频与照片)进行了评估。采用双尾非配对学生t检验进行统计分析，将前10名账户组与1000至10,000粉丝组和10,000至100,000粉丝组进行比较。结果:1000 - 1万粉丝组和1 - 10万粉丝组与排名前10的整形医生Instagram账号对比，在平均发帖数、图片发帖数、视频发帖数和视频发帖比例上均无显著差异。结论:虽然这项研究并没有证明拥有数百万粉丝的整形外科医生的Instagram账户实践与拥有1000到10万粉丝的整形外科医生的Instagram账户实践之间存在显著差异，但它提供了关于整形外科医生在Instagram上发布实践的有价值的信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Plastic Surgery SURGERY-

CiteScore

0.67

自引率

0.00%

发文量

审稿时长

6-12 weeks

期刊介绍： Plastic Surgery (Chirurgie Plastique) is the official journal of the Canadian Society of Plastic Surgeons, the Canadian Society for Aesthetic Plastic Surgery, Group for the Advancement of Microsurgery, and the Canadian Society for Surgery of the Hand. It serves as a major venue for Canadian research, society guidelines, and continuing medical education.