Research on the impact of the application of artificial intelligence technology on the sustainable development of mobile e-commerce

IF 4.5 Q1 MANAGEMENT

Benchmarking-An International Journal Pub Date : 2023-09-25 DOI:10.1108/bij-11-2022-0697

Zhihang Deng, Meiwen Guo

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引用次数: 0

Abstract

Purpose This article aims to reveal the factors influencing the sustainable development of mobile e-commerce from both user and operational perspectives. It fills the gap in qualitative research on the sustainable development of artificial intelligence (AI) technology in mobile e-commerce based on the grounded theory. This study provides valuable insights and inspiration for sustainable development in this field and lays the theoretical foundation and research reference for future studies. Design/methodology/approach Based on the grounded theory (GT), interview method was used to conduct the study. Findings The impact of AI applications on mobile e-commerce is mainly reflected in three stages of the customer shopping process. They are pre-shopping, mid-shopping and after-shopping AI services and each of the three stages has its own separate dimensions that need attention. The study and its persistence aspects are discussed. Practical implications The results of this study can provide forward-looking suggestions and paths for the construction and optimization of future e-commerce platforms, contribute to the sustainable development of e-commerce and contribute to the sustainable and healthy growth of the social economy. Originality/value This study proposes sustainable development measures for the application of AI in mobile e-commerce, from operation to supervision, which is an important reference for promoting coordinated and rapid socio-economic development.

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研究人工智能技术应用对移动电子商务可持续发展的影响

本文旨在从用户和运营两个角度揭示影响移动电子商务可持续发展的因素。填补了基于扎根理论的移动电子商务中人工智能技术可持续发展定性研究的空白。本研究为该领域的可持续发展提供了宝贵的见解和启示，为今后的研究奠定了理论基础和研究参考。设计/方法/方法基于扎根理论(GT)，采用访谈法进行研究。人工智能应用对移动电商的影响主要体现在顾客购物过程的三个阶段。它们是购物前、购物中和购物后的人工智能服务，这三个阶段都有自己需要关注的独立维度。讨论了该研究及其持续性方面的问题。本研究结果可以为未来电子商务平台的建设和优化提供前瞻性的建议和路径，有利于电子商务的可持续发展，有利于社会经济的持续健康增长。本研究提出了人工智能在移动电子商务中的应用从运营到监管的可持续发展措施，对促进社会经济协调快速发展具有重要参考价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Benchmarking-An International Journal MANAGEMENT-

CiteScore

10.40

自引率

16.10%

发文量

154

期刊介绍： Benchmarking is big news for companies committed to total quality programmes. Its enthusiastic reception by many prominent business figures has created high levels of interest in a technique which promises big rewards for co-operating partners. Yet, like total quality itself, it must be understood in its proper context, and implemented single mindedly if it is to be effective - this journal helps companies to decide if benchmarking is right for them, and shows them how to go about it successfully.