Banking in the metaverse: a new frontier for financial institutions

IF 6.3 3区管理学 Q1 BUSINESS

International Journal of Bank Marketing Pub Date : 2023-09-25 DOI:10.1108/ijbm-03-2023-0168

Keng-Boon Ooi, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Yogesh K. Dwivedi, Rohita Dwivedi, Laurie Hughes, Arpan Kumar Kar, Xiu-Ming Loh, Emmanuel Mogaji, Ian Phau, Anshuman Sharma

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引用次数: 4

Abstract

Purpose Technological advancements have catalyzed disruption in the banking sector. The impact of the metaverse on the banking sector is no exception. In view of this, the current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail banking, banking employees and public policy) that the metaverse could significantly disrupt. Design/methodology/approach Insights into four key areas of the banking sector that the metaverse could significantly impact were gathered from various invited contributors. Findings The invited contributors first introduce the association between their respective key areas with the metaverse. Subsequently, the opportunities and challenges relevant to the key areas were identified. Finally, future research agendas were proposed for the attention of all relevant stakeholders. Originality/value The metaverse's impact on key areas of the banking sector is discussed in this paper. Following the metaverse's potentially wide application in the banking sector, insights from the invited contributions offer great value to the relevant stakeholders.

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虚拟世界中的银行业:金融机构的新前沿

技术进步催化了银行业的颠覆。虚拟世界对银行业的影响也不例外。鉴于此，本文旨在为四个关键领域(即企业银行业务、零售银行业务、银行员工和公共政策)提供有价值的见解，这些领域可能会被虚拟世界显著破坏。设计/方法/方法收集了来自不同受邀贡献者的对银行业四个关键领域的见解，这些领域可能会受到虚拟世界的重大影响。受邀的撰稿人首先介绍了他们各自的关键领域与虚拟世界之间的关联。随后，确定了与关键领域有关的机会和挑战。最后，提出了未来的研究议程，以引起所有相关利益相关者的注意。本文讨论了元宇宙对银行业关键领域的影响。随着虚拟世界在银行业的潜在广泛应用，受邀嘉宾的见解为相关利益相关者提供了巨大的价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Bank Marketing BUSINESS-

CiteScore

10.70

自引率

18.90%

发文量

期刊介绍： International Journal of Bank Marketing (IJBM) aims to publish papers that relate to the marketing challenges of financial services providers around the globe. Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings. In addition, the journal is interested in helping academicians and practitioners in the field to better understand the discipline of financial services marketing, and as a result review papers and thought pieces are invited for submission.