Multi-modal Discourse Analysis of the Opening Ceremony of Beijing 2022 Olympic Winter Games

Abstract

With the popularization and development of digital media, various symbolic resources such as sound, image, and actions were used to construct meaning, so multi-modal discourse analysis (MDA) emerged as required. However, previous research on MDA mostly focused on static texts, such as posters, web pages, and emblems, limited attention has been given to dynamic resources that contain multiple symbols. Therefore, this paper chooses the opening ceremony of the Beijing 2022 Olympic Winter Games to explore how each symbol works together to construct meaning in the opening ceremony. It is hoped that this paper can provide a new angle for the audience to appreciate the opening ceremony as well as other videos and films, interpret China’s national image represented in the opening ceremony, and analyze the enthusiasm and passion of Chinese.