Constraints faced in distribution and retailing of conventional eggs in Hyderabad district of Telangana

Abstract

Marketing systems and functions in India are inadequate thus increasing in the challenges in egg distribution and retailing. This study, therefore, explores the primary marketing systems of Conventional eggs and what are the challenges involved in distribution and retailing. Double (2) stage sampling technique was used in selecting the respondents for this study. Primary data was collected using a questionnaire. The result revealed that there are two types of firms organised and unorganised which have mostly same channels to distribute the eggs. Furthermore, constraints in retailing have been collected from 100 respondents in the study area among them major constraints are Size issues, Customer awareness, D1 amage, Ethical issues, Seasonal demand, Price fluctuations. Building new Inventory, Planning New Stock Points, Planning sales according to the demand etc which can mitigating supply deficits are strongly recommended.