Creative Economy and Modern Advertising in Kyrgyzstan

Abstract

In the modern world, the creative economy is developing rapidly. The concept of "creative economy" is widely used in the literature of foreign researchers. For Kyrgyzstan, the creative economy is a new direction, but despite this, it is developing very quickly, including human intellectual potential, the development of innovative entrepreneurship, and other areas aimed at increasing income, employment, and most importantly, increasing the volume of exports of the Kyrgyz Republic. With the issuance of the decree of the President of the Kyrgyz Republic dated April 21, 2022, "On measures to develop the creative economy and create conditions for the software development of the Kyrgyz Republic," and the approval of the Cabinet of Ministers of the Kyrgyz Republic "Concept of development of the creative economy," a new stage of development of this process began. This article discusses the issues of the creative industry in the field of marketing and advertising in Kyrgyzstan, as it is one of the leading tools of the creative economy. Advertising, as a component of marketing communication, occupies an important position, since it is based on special intellectual activity, thanks to which brands of companies gain a competitive advantage in the market.