Increasing awareness of Dhaanya brand among the farmer community in particular territory Ambikapur

Deepak Kumar Thakur, Anjali Singh, Tripti Verma
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Abstract

Dhaanya's fast success in the market place and acceptance of its products is a result of the focused approach to develop products based on customer requirements in different growing conditions and the ability to successfully reach the customers on time with the quality tested products and effective support, post sales. Rice is the most important and staple food crop for more than two third of the population of India. The slogan, rice is life, is most appropriate for India as this crop play a vital role in our national food security and is a mean of livelihood for million of rural household. Considering the great scope of hybrid paddy marketing, many private companies are looking forward to enter in this market with powerful marketing strategies. Results emphasized on the Dhaanya Seeds Limited's availability, cost, and quality as competitors. Currently,
在Ambikapur地区的农民社区中提高对Dhaanya品牌的认识
Dhaanya在市场上的快速成功和对其产品的接受是基于在不同生长条件下根据客户需求开发产品的集中方法,以及通过质量测试的产品和有效的售后支持及时成功到达客户的能力的结果。水稻是印度三分之二以上人口最重要的主要粮食作物。“大米是生命”的口号最适合印度,因为这种作物在我们国家的粮食安全中发挥着至关重要的作用,是数百万农村家庭的生计手段。考虑到杂交水稻营销的巨大范围,许多私营企业都期待着以强有力的营销策略进入这一市场。结果强调了Dhaanya Seeds Limited作为竞争者的可获得性、成本和质量。目前,
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