Quality Factors That Influence the Continuance Intention to Use MOOCs

IF 1.7 4区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY
Jeongwon Lee, Hae-Deok Song, YeonKyoung Kim
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Abstract

Abstract: Introduction: This study explored the relationship among various variables from an expectation-confirmation perspective to identify ways to increase learners’ continuance intention to use MOOCs. Using the expectation-confirmation model (ECM), we established the structural relationship among MOOC quality factors (system quality, service quality, information quality), perceived usefulness, expectation-confirmation, satisfaction, and continuance intention to use in the context of MOOCs. Methods: We surveyed learners who took the K-MOOC (Korean MOOC), an open online service that provides free courses to anyone. We collected a total of 352 datasets from K-MOOC courses opened at a 4-year university in Seoul and analyzed 349 surveys after preprocessing the data. We then employed structural equation modeling to analyze the data. Results: The quality of service and information positively affected expectation confirmation. Expectation confirmation significantly affected perceived usefulness and satisfaction, and perceived usefulness significantly affected satisfaction and continued intention to use MOOCs. Expectation confirmation had a mediating effect between information quality and continuance intention to use as well as between service quality and continuance intention to use. Conclusion: This study is a meaningful contribution that proposes a practical suggestion to ultimately increase the intention to continue using MOOCs by meeting users’ expectations regarding quality.
影响mooc持续使用意愿的质量因素
摘要:前言:本研究从期望-确认的角度探讨了各变量之间的关系,以寻找提高学习者继续使用mooc意愿的途径。利用期望-确认模型(ECM),我们建立了MOOC质量因素(系统质量、服务质量、信息质量)、感知有用性、期望-确认、满意度和持续使用意愿之间的结构关系。方法:我们调查了参加K-MOOC(韩国MOOC)的学习者,K-MOOC是一种向任何人提供免费课程的开放在线服务。我们从首尔一所四年制大学开设的K-MOOC课程中收集了352个数据集,并对数据进行预处理后分析了349个调查。然后采用结构方程模型对数据进行分析。结果:服务质量和信息质量正向影响期望确认。期望确认显著影响感知有用性和满意度,感知有用性显著影响满意度和持续使用mooc的意愿。期望确认在信息质量与继续使用意愿之间、服务质量与继续使用意愿之间具有中介作用。结论:本研究是一个有意义的贡献,提出了一个切实可行的建议,最终通过满足用户对质量的期望来提高MOOCs的持续使用意愿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
European Journal of Psychology Open
European Journal of Psychology Open PSYCHOLOGY, MULTIDISCIPLINARY-
CiteScore
2.20
自引率
8.30%
发文量
9
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