Names of Accommodation in Sayan Tourism Village Bali: A Linguistic Landscape Analysis

TRJ (Tourism Research Journal) Pub Date : 2023-10-19 DOI:10.30647/trj.v7i2.237

Ni Kadek Juli Rastianti, I Gusti Ngurah Agung Suprastayasa, Hartanti Woro Susianti

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Abstract

This research aimed at analyzing the choices of words or terms used for commercial accommodation in Sayan Tourism Village, Bali. The data were collected by taking pictures of accommodation signages using handphone camera. The data were then selected and a number of 107 pictures were appropriate to be analyzed. Firstly, they were classifiedon the bases of similarity in choice of words and languages used and quantitatively presented. Secondly, they were analyzed using qualitative approach. The results showed that there were 21 (twenty-one) variations used in signages or name plaques to refer to accommodation namely: Cottage, Kubu, Pondok, Puri, Rumah, Bungalow, Villa, Resort, House, Guesthouse, House, Accommodation, Casa, combination of Kubu and House, Kubu and Villa, Pondokand Griya, Pondokand Guest House, Pondok and Villa, Casaand Villa, Villa and Rumah, and using name only without word representing accommodation. It was also found out thatmultilingualism existed in the naming of accommodation, by using Balinese, Indonesian, English and Italian. The term “villa” wasthe most frequently used then followed by “pondok”, and “house”. The other terms were not used as many as these three terms. Keywords: choice of words, accommodation, linguistic landscape, Sayan tourism village

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巴厘萨延旅游村住宿名称:语言景观分析

本研究旨在分析巴厘岛萨扬旅游村商业住宿的词汇或术语选择。数据是通过使用手机相机拍摄住宿标志来收集的。然后选择数据，并选出107张合适的图片进行分析。首先，根据词语选择和语言使用的相似性和定量呈现的相似性对它们进行分类。其次，采用定性方法对其进行分析。结果表明，在标识或牌匾中，有21种(21)变体用于指代住宿，即:Cottage、Kubu、Pondok、Puri、Rumah、Bungalow、Villa、Resort、House、Guesthouse、House、accommodation、Casa、Kubu和House的组合、Kubu和Villa、Pondok和Griya、Pondok和Guest House、Pondok和Villa、Casaand Villa、Villa和Rumah，并且只使用名称而不使用表示住宿的单词。同时也发现住宿的命名存在多语现象，使用巴厘语、印尼语、英语和意大利语。“villa”是使用频率最高的词，其次是“pondok”和“house”。其他术语没有这三个术语用得那么频繁。关键词:词语选择，住宿，语言景观，萨岩旅游村 & # x0D;

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TRJ (Tourism Research Journal)

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