Influence of Narcissism on Gen Z’s Life Satisfaction

Abstract

Narcissism is a common form of self-importance. Individuals appreciate a high degree of life satisfaction if their life circumstances agree with their own standards. This study was conducted to understand the factors affecting the life satisfaction of Gen Z individuals through narcissism, self-esteem, and symptoms of social network addiction. The research model and hypotheses were tested using the PLS-SEM technique with SmartPLS 4. The dataset was collected in 2023 with 306 respondents. The results show that narcissism has an indirect impact on the life satisfaction of Gen Z individuals through self-esteem and social media addiction. More specifically, the symptoms of social media addiction had a negative impact on Gen Z’s life satisfaction. Based on the analysis results, this study proposes several options to improve the satisfaction of Gen Z and Gen Z management implications. Keywords: narcissism, social media addiction, self-esteem, life satisfaction, Gen Z. DOI: https://doi.org/10.55463/hkjss.issn.1021-3619.61.65