The effect of privacy regulation on the data industry: empirical evidence from GDPR

IF 2.8 3区 经济学 Q1 ECONOMICS
Guy Aridor, Yeon-Koo Che, Tobias Salz
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引用次数: 0

Abstract

Abstract Utilizing a novel dataset from an online travel intermediary, we study the effects of the EU's General Data Protection Regulation (GDPR). The opt‐in requirement of GDPR resulted in a 12.5% drop in the intermediary‐observed consumers, but the remaining consumers are trackable for a longer period of time. Our findings imply that privacy‐conscious consumers exert privacy externalities on opt‐in consumers, making them more predictable. Consistent with this finding, the average value of the remaining consumers to advertisers has increased, offsetting some of the losses from consumer opt‐outs.
隐私监管对数据产业的影响:来自GDPR的经验证据
本文利用一家在线旅游中介的新数据集,研究了欧盟《通用数据保护条例》(GDPR)的影响。GDPR的选择性要求导致中间观察到的消费者减少了12.5%,但剩余的消费者可以在更长的时间内被跟踪。我们的研究结果表明,有隐私意识的消费者会对选择加入的消费者施加隐私外部性,使他们更容易被预测。与这一发现一致的是,剩余消费者对广告商的平均价值增加了,抵消了消费者选择退出的部分损失。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.60
自引率
4.30%
发文量
28
期刊介绍: The RAND Journal of Economics publishes theoretical and empirical research on industrial organization and closely related topics, including contracts, organizations, law and economics, and regulation. The RAND Journal of Economics, formerly the Bell Journal of Economics, is published quarterly by The RAND Corporation, in conjunction with Blackwell Publishing.
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