Clarification of the Defi nition of Business Reputation in Legal Science

Abstract

This article proposes a precise defi nition of the concept of “business reputation”, presents various points of view of lawyers on business reputation. Business reputation is considered as a public assessment acquired in the course of professional, entrepreneurial or other socially signifi cant activities, and the qualities inherent in this activity, a general or widespread opinion about the business qualities, merits of an individual or legal entity. The following methods were used in the study: analysis, comparison, concretization, generalization, study of scientifi c and legal literature and legal acts.