From “Makers of Images” to Cineastes? Looking Critically at Festivals and Critics’ Reception of Nollywood

Abstract

At its inception in the early 1990s, the Nollywood film movement did not attract a positive appraisal from most “learned” critics. Its non-conformist approach to filmmaking made most critics to associate it with the act of just “making images” as well as a lack of respect for cinema. Even major film festivals seemed “not friendly” to Nollywood films. Today, the quality of Nollywood films has remarkably improved even though much is still to be done. However, it remains important to examine if such improvement in quality has affected international film critics’ reception of Nollywood films. Using secondary sources and critical observations this author examines how Nollywood film criticism has evolved over these last years. The author focuses specifically on how the FESPACO and Cannes Festival have received Nollywood productions.