{"title":"Internet digital content pricing and subscribers control","authors":"Sobhi Mejjouali, Lotfi Tadj","doi":"10.37190/ord230304","DOIUrl":null,"url":null,"abstract":"We use optimal control theory to determine the optimal rate of change in the subscription fee and the optimal ratio of ad space to the total web page space for a web content provider. An optimal solution is obtained using the maximum principle approach and the model predictive control approach. Numerical experiments show that it is preferable to use the first approach when the planning horizon is short and the second approach when the planning horizon is long","PeriodicalId":43244,"journal":{"name":"Operations Research and Decisions","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Operations Research and Decisions","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37190/ord230304","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"OPERATIONS RESEARCH & MANAGEMENT SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
We use optimal control theory to determine the optimal rate of change in the subscription fee and the optimal ratio of ad space to the total web page space for a web content provider. An optimal solution is obtained using the maximum principle approach and the model predictive control approach. Numerical experiments show that it is preferable to use the first approach when the planning horizon is short and the second approach when the planning horizon is long