Does customer empathy mediate between the environmental orientation of retail firms and customer purchase intentions?

IF 4.5 3区管理学 Q1 MANAGEMENT

International Journal of Logistics Research and Applications Pub Date : 2023-10-04 DOI:10.1080/13675567.2023.2264795

Hee-sung Bae, David B. Grant, Ruth Banomyong, Puthipong Julagasigorn

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Abstract

ABSTRACTThis study investigates the mediation effect of customer empathy between theenvironmental orientation of retail firms, and subsequent customer purchasing behaviour towards eco-friendly goods. The empirical study developed conceptual and operational measurement variables from prior research and collected data from retail firm customers in the Republic of Korea. Confirmatory factor analysis was used to verify the reliability and validity of the collected data, and relationships between the variables were analysed using structural equation modelling. Two findings resulted as follows. First, a retail firm’s environmental orientation, manifested by a strategic approach to environmental issues and environmental capabilities, does positively affect customer empathy towards them. Second, positive customer empathy towards a retail firm’s environmental orientation positively affects customer purchasing behaviour towards the retail firm’s eco-friendly goods.KEYWORDS: Environmental orientationcustomer empathypurchasing behaviourretail firmseco-friendly goodsRepublic of Korea Disclosure statementNo potential conflict of interest is reported by the authors.Data availability statementDue to the nature of this research, participants of this study did not agree for their data to be shared publicly, so supporting data are not available.Ethics approvalApproval received from Kyonggi University, Republic of Korea.

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顾客共情是否在零售企业的环境导向与顾客购买意愿之间起中介作用?

摘要本研究探讨消费者共情在零售企业环境导向与消费者后续环保商品购买行为之间的中介作用。实证研究从先前的研究中开发了概念和操作测量变量，并收集了韩国零售公司客户的数据。验证性因子分析用于验证所收集数据的信度和效度，并使用结构方程模型分析变量之间的关系。结果如下:首先，零售公司的环境取向，表现为对环境问题和环境能力的战略方法，确实会积极影响顾客对他们的同理心。其次，消费者对零售企业环境导向的积极同理心会积极影响消费者对零售企业环保产品的购买行为。关键词:环境取向、顾客共情、购买行为、零售企业、环境友好型商品、韩国披露声明作者未报告潜在的利益冲突。数据可用性声明由于本研究的性质，本研究的参与者不同意公开分享他们的数据，因此无法获得支持数据。伦理批准获得韩国京畿大学的批准。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Logistics Research and Applications MANAGEMENT-

CiteScore

13.70

自引率

9.10%

发文量

期刊介绍： International Journal of Logistics: Research & Applications publishes original and challenging work that has a clear applicability to the business world. As a result the journal concentrates on papers of an academic journal standard but aimed at the practitioner as much as the academic. High quality contributions are therefore welcomed from both academics and professionals working in the field of logistics and supply chain management. Papers should further our understanding of logistics and supply chain management and make a significant original contribution to knowledge. In this context the term "logistics" is taken in its broadest context as "the management of processes, flow of materials and associated information along the entire supply chain.

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