I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

IF 5.7 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Current Issues in Tourism Pub Date : 2023-10-04 DOI:10.1080/13683500.2023.2263615

Enrique Bigne, Rafael Curras-Perez, Carla Ruiz, Luisa Andreu

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引用次数: 0

Abstract

ABSTRACTVirtual visits are a particularly useful way to learn about heritage tourism destinations. This article examines three design variables (i.e. technology interface: web browser vs. virtual reality device; creative style of information: textual vs. pictorial; and presence of historical reconstructions: yes vs. no) of a virtual visit to identify their influence on perceived informativeness and intention to recommend a destination. We performed a 2 × 2 × 2 between-subjects experimental factorial design with 116 Spanish tourists. We found that the presence of historical reconstructions especially improves informativeness when combined with extra textual information; and that if the visit is mediated by an immersive VR device, textual information cues influence intention to recommend more than do pictorial cues, but when the virtual visit is carried out using a less immersive technological interface, pictorial content has more influence on intention to recommend. Theoretical and managerial contributions are discussed.KEYWORDS: Virtual realitytourist destinationheritage tourisminformativenesseWOM AcknowledgmentsWe would like to thank the Giza Project at Harvard University for allowing us to use their actual virtual tour of the Tomb of Queen Meresankh III as a stimulus in our experimental design. We also thank Matterport for the technical support in manipulating the scenarios. As related research of this article, we want to acknowledge the conference paper Bigne, E., Ruiz, R., Curras, R. and Andreu, L. (2023). Travelling to the past. The impact of Virtual Reality on customer experience with heritage destinations. AIRSI 2023, The Metaverse Conference.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis research has been supported by the Spanish Ministry of Science and Innovation (ID grant number: PID2019-111195RB-I00/ AEI / 10.13039/501100011033 0)

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我想回到过去!在文物旅游目的地的虚拟访问中，创意风格和历史重建作为信息性的先行因素的作用

摘要虚拟参观是了解遗产旅游目的地的一种特别有用的方式。本文考察了三个设计变量(即技术界面:网页浏览器vs.虚拟现实设备;信息创作风格:文本与图像以及历史重建的存在(是或否)，以确定它们对感知信息和推荐目的地意愿的影响。我们对116名西班牙游客进行了2 × 2 × 2的受试者间实验析因设计。我们发现，当与额外的文本信息相结合时，历史重建的存在特别提高了信息量;如果访问是由沉浸式VR设备介导的，文本信息线索对推荐意愿的影响大于图片线索，但当使用不那么沉浸式的技术界面进行虚拟访问时，图片内容对推荐意愿的影响更大。讨论了理论和管理贡献。我们要感谢哈佛大学吉萨项目允许我们在实验设计中使用他们对梅列桑赫三世女王墓的实际虚拟之旅作为刺激。我们也感谢马特波特在操纵这些场景方面提供的技术支持。作为本文的相关研究，我们要感谢会议论文Bigne, E.， Ruiz, R.， Curras, R. and Andreu, L.(2023)。回到过去。虚拟现实对传统目的地客户体验的影响。AIRSI 2023，超宇宙会议。披露声明作者未报告潜在的利益冲突。本研究得到了西班牙科学与创新部的支持(ID资助号:PID2019-111195RB-I00/ AEI / 10.13039/501100011033 0)

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来源期刊

Current Issues in Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

15.50

自引率

10.00%

发文量

230

期刊介绍： Journal metrics are valuable for readers and authors in selecting a publication venue. However, it's crucial to understand that relying on any single metric provides only a partial perspective on a journal's quality and impact. Recognizing the limitations of each metric is essential, and they should never be considered in isolation. Instead, metrics should complement qualitative reviews, serving as a supportive tool rather than a replacement. This approach ensures a more comprehensive evaluation of a journal's overall quality and significance, as exemplified in Current Issues in Tourism.