Impact of Hairdressers’ Motivation to Participate in Volunteer Activities on Job Satisfaction

Abstract

Purpose: This study seeks to investigate the impact of hairdressers’ motivation to participate in volunteer activities on their job satisfaction.Methods: The research subjects were hairdressers living in Gwangju Metropolitan City and Jeonlanamdo who have experience in volunteer activities, and a survey was conducted from December 1 to December 30, 2022. For data analysis, descriptive statistics, correlation, and multiple regression analyses were performed on 211 copies, excluding surveys with incomplete responses, by using the SPSS v. 25.0 Statistical Package Program. Results: The analysis showed the followingresults: First, self-development motivation, cause-directed motivation, external motivation, and leisure motivation as subfactors of the motivation to participate in volunteer activities had a statistically significant positive (+) correlation with cosmetology job satisfaction and interpersonal satisfaction as subfactors of job satisfaction (p<0.001); Second, self-development motivation and leisure motivation were found to have a statistically significant positive (+) effect on cosmetology job satisfaction; Third, leisure motivation, self-development motivation, and cause-directed motivation were found to have a statistically significant positive (+) effect on interpersonal satisfaction.Conclusion: It can be confirmed that self-development motivation and leisure motivation are important factors in hairdressers' job satisfaction as subfactors of their motivation to participate in volunteer activities. For interpersonal satisfaction, it can be confirmed that leisure motivation, self-development motivation, and cause-directed motivation are important factors among the subfactors of motivation to participate in volunteer activities.