Enhancing emotional responses of tourists in cultural heritage tourism: the case of Pingyao, China

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Heritage Tourism Pub Date : 2023-09-27 DOI:10.1080/1743873x.2023.2254420

S. Mostafa Rasoolimanesh, Shiwen Lu

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Abstract

ABSTRACTThis study aims to examine the interplay between heritage tourists’ experiences and their emotional responses, and to identify the mediating effect of Memorable Tourism Experiences (MTE), drawing upon the stimulus–organism–response (SOR) theory. The study was conducted in Pingyao, a UNESCO-listed heritage city. Employing a convergent concurrent mixed-methods approach, this study combines quantitative (questionnaire) and qualitative (interview) methods to collect data. The results identified the positive effects of authenticity, nostalgia, and sacredness on MTE. Additionally, the study demonstrated that under the mediating effect of MTE, authenticity, nostalgia, and sacredness directly and indirectly affect subjective well-being and destination image. Although the direct impact of sacredness on destination image has not been definitively identified, the indirect impact mediated by MTE is positive and significant. This paper contributes to the research on tourist emotions and offers practical suggestions for the development of cultural heritage sites.KEYWORDS: Cultural heritage tourismmemorable tourism experiences (MTE)subjective well-beingdestination imagedestination experience Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsS. Mostafa RasoolimaneshDr. S. Mostafa Rasoolimanesh is a Professor of Tourism and Director of Sustainable Tourism Lab / Centre for Research and Innovation in Tourism (CRiT), and Head of Research for the Faculty of Social Sciences and Leisure Management, at Taylor's University, Malaysia. His research interest areas are sustainable tourism, heritage tourism, community participation, residents’ perceptions, and urban sustainability. He has published widely in high impact journals. Dr Mostafa is an editorial board member of more than 20 reputed tourism and hospitality journals.Shiwen LuShiwen Lu is a PhD candidate in Hospitality and Tourism Management at Taylor's University, Malaysia. He has published in high impact journals. His research interest revolves around services branding, consumer behavior, travel and tourism marketing, and cultural tourism research.

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文化遗产旅游中游客情感反应的提升——以平遥为例

摘要本研究运用刺激-机体-反应(SOR)理论，探讨遗产旅游者体验与情感反应之间的相互作用，并探讨难忘旅游体验的中介作用。这项研究是在联合国教科文组织遗产城市平遥进行的。本研究采用融合并行混合方法，将定量(问卷调查)和定性(访谈)方法相结合来收集数据。结果发现真实性、怀旧感和神圣感对MTE有正向影响。此外，本研究还发现，在MTE的中介作用下，真实性、乡愁和神圣性直接或间接地影响主观幸福感和目的地形象。虽然神圣性对目的地形象的直接影响尚未明确，但MTE介导的间接影响是积极而显著的。本文对游客情感的研究有一定的贡献，并为文化遗产地的开发提供切实可行的建议。关键词:文化遗产旅游难忘旅游体验(MTE)主观幸福感目的地形象目的地体验披露声明作者未报告潜在的利益冲突。附加信息:关于贡献者的说明。Mostafa RasoolimaneshDr。S. Mostafa Rasoolimanesh是马来西亚泰勒大学旅游业教授、可持续旅游实验室/旅游研究与创新中心(CRiT)主任、社会科学与休闲管理学院研究主任。他的研究兴趣包括可持续旅游、遗产旅游、社区参与、居民感知和城市可持续性。他在高影响力期刊上发表了大量文章。穆斯塔法博士是20多家知名旅游和酒店期刊的编辑委员会成员。吕世文，马来西亚泰勒大学酒店与旅游管理专业博士研究生。他曾在高影响力期刊上发表文章。他的研究兴趣集中在服务品牌、消费者行为、旅游营销和文化旅游研究。

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来源期刊

Journal of Heritage Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.50

自引率

11.10%

发文量

期刊介绍： The Journal of Heritage Tourism ( JHT ) is a peer-reviewed, international transdisciplinary journal. JHT focuses on exploring the many facets of one of the most notable and widespread types of tourism. Heritage tourism is among the very oldest forms of travel. Activities such as visits to sites of historical importance, including built environments and urban areas, rural and agricultural landscapes, natural regions, locations where historic events occurred and places where interesting and significant living cultures dominate are all forms of heritage tourism. As such, this form of tourism dominates the industry in many parts of the world and involves millions of people. During the past 20 years, the study of tourism has become highly fragmented and specialised into various theme areas, or concentrations. Within this context, heritage tourism is one of the most commonly investigated forms of tourism, and hundreds of scholars and industry workers are involved in researching its dynamics and concepts. This academic attention has resulted in the publication of hundreds of refereed articles in various scholarly media, yet, until now there has been no journal devoted specifically to heritage tourism; Journal of Heritage Tourism was launched to fill this gap. JHT seeks to critically examine all aspects of heritage tourism. Some of the topics to be explored within the context of heritage tourism will include colonial heritage, commodification, interpretation, urban renewal, religious tourism, genealogy, patriotism, nostalgia, folklore, power, funding, contested heritage, historic sites, identity, industrial heritage, marketing, conservation, ethnicity, education and indigenous heritage.