The Role of Government and Factors that Affect Tourist Visits in Berau Regency

Abstract

This research aims to describe the role of government and analyze factors that affect tourist visits in Berau Regency. The type of research used is quantitative descriptive based. The type of data used in this research is the time period from 2017 to 2022. The data has been collected and processed using ordinary least squares (OLS) analysis techniques with the help of SPSS 23.0 software, namely multiple linear regression. The research results show that the promotional program appointed by Tourism Department is promotion through print media, electronic media, and tourism ambassadors. Number of hotel and accommodation has a positive and significant effect on tourist visits in Berau Regency. Airplane passenger has a positive and significant effect on tourist visits in Berau Regency. Exchange rate has a significant positive effect on tourist visits in Berau Regency. Keywords: Tourist Visits, Hotel, Airplane Passenger, Exchange Rate