Topics and feelings of entrepreneurs during a crisis period: Analysis of business Twitter hashtags

IF 1.1 Q4 MANAGEMENT
Orly Carvache-Franco, Ana Gabriela Víquez-Paniagua, Mauricio Carvache-Franco, Wilmer Carvache-Franco, Allan Pérez-Orozco
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引用次数: 0

Abstract

The study seeks to identify the discussion topics and establish the sentiment of Twitter texts related to entrepreneurship and entrepreneurs during a crisis period. The data was collected from 163,843 tweets between May and June 2020. A group of popular hashtags about entrepreneurship and business was identified. The extensive data process was carried out using the term association technique and text sentiment analysis. The results indicate that crisis communications in businesses and by entrepreneurs had two objectives, to communicate the crisis inside the business due to the pandemic and communicate the elements of crisis solution by highlighting the skills, knowledge, means, and critical issues to overcome. The study contributes to the situational crisis communication literature by understanding the characteristics of crisis communication during a crisis period in popular entrepreneurship hashtags.
危机时期企业家的话题和感受:商业Twitter标签分析
该研究旨在确定讨论主题,并建立在危机时期与创业和企业家相关的Twitter文本的情绪。这些数据是从2020年5月至6月期间的163843条推文中收集的。确定了一组关于创业和商业的热门标签。使用术语关联技术和文本情感分析进行了广泛的数据处理。结果表明,企业和企业家的危机沟通有两个目标,一是在企业内部传达由于大流行造成的危机,二是通过强调需要克服的技能、知识、手段和关键问题,传达解决危机的要素。本研究通过了解创业热门标签在危机时期的危机传播特征,为情景危机传播文献做出贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Tec Empresarial
Tec Empresarial MANAGEMENT-
CiteScore
1.80
自引率
0.00%
发文量
6
审稿时长
16 weeks
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