ACCOMMODATION THROUGH ONLINE PLATFORMS DURING COVID-19: A STUDY OF BEHAVIORAL REJECTION ATTITUDES

IF 0.5 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM

TOURISM CULTURE & COMMUNICATION Pub Date : 2023-01-01 DOI:10.3727/109830423x16950766924942

JUAN F PRADOS-CASTILLO, MÓNICA DE CASTRO-PARDO, JOSÉ M MARTÍN-MARTÍN, JUAN DE DIOS JIMÉNEZ-AGUILERA

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引用次数: 0

Abstract

Online platforms act as tourist accommodation intermediaries and have generated negative societal attitudes. This study, involving fieldwork in Spain in May 2020 (600 surveys), analyses a new element of social rejection of tourist housing activity. In the context of the COVID-19 health crisis, the fear of contagious diseases transmitted by tourists is analysed. The aim is to determine, based on the perception of various stakeholders involved in tourist activity, whether there is a rejection of tourists due to the fear of contagious diseases. Furthermore, the magnitude of this reason for rejection is analysed compared to other rejection factors associated with tourist accommodation activity. In this way, the magnitude of the fear of disease transmission when the pandemic was still active will be determined. The data have been analysed using a stakeholder approach and applied using a methodology based on the Borda count, which creates a ranking that reflects stakeholder perceptions of the most intense impacts. It has been found that the stakeholders with the greatest economic dependence on tourist accommodation - shopkeepers and homeowners - anticipate the greatest rejection. These groups are also those who report a greater fear of contagion. This information may be useful in future situations of health uncertainty for regulatory or commercial purposes.

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covid-19期间在线平台的住宿:行为拒绝态度的研究

在线平台充当了旅游住宿中介，并产生了负面的社会态度。本研究涉及2020年5月在西班牙进行的实地调查(600项调查)，分析了社会拒绝旅游住房活动的新因素。在COVID-19卫生危机的背景下，分析了对游客传播传染病的恐惧。其目的是根据参与旅游活动的各利益攸关方的看法，确定是否存在由于害怕传染病而拒绝游客的情况。此外，与与旅游住宿活动相关的其他拒绝因素相比，分析了这一拒绝原因的大小。通过这种方式，将确定在大流行仍然活跃时对疾病传播的恐惧程度。使用利益相关者方法对数据进行了分析，并使用基于Borda计数的方法进行了应用，该方法创建了一个反映利益相关者对最严重影响的看法的排名。研究发现，经济上对旅游住宿依赖最大的利益相关者——店主和房主——预计会遭到最大的拒绝。这些群体也报告说他们更害怕被传染。这些信息可能在未来卫生不确定的情况下对监管或商业目的有用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

TOURISM CULTURE & COMMUNICATION HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.20

自引率

16.70%

发文量

期刊介绍： Tourism, Culture & Communication is the longest established international refereed journal that is dedicated to the cultural dimensions of tourism. The editors adopt a purposefully broad scope that welcomes readers and contributors from diverse disciplines and who are receptive in a wide variety of research methods. While potential cultural issues and identities are unlimited, there is a requirement that their consideration should relate to the tourism and hospitality domain. Tourism, Culture & Communication provides readers with multidisciplinary perspectives that consider topics and fields extending beyond national and indigenous cultures as they are traditionally understood and recognized. Coverage may extend to issues such as cultural dimensions of the United Nations’ Sustainable Development Goals (SDGs), gender and tourism, managing tourists with disabilities, sport tourism, or age-specific tourism. Contributions that draw upon the communications literature to explain the tourism phenomenon are also particularly welcome. Beyond the focus on culture and communications, the editors recognize the important interrelationships with economies, society, politics, and the environment. The journal publishes high-quality research and applies a double-blind refereeing process. Tourism, Culture & Communication consists of main articles, major thematic reviews, position papers on theory and practice, and substantive case studies. A reports section covers specific initiatives and projects, “hot topics,” work-in-progress, and critical reviews.