Research on the Problems and Countermeasures of the Development of Commercial Complexes in Wenzhou

Abstract

In recent years, commercial complexes have gradually become the new business card for the development of a city's trade industry. Wenzhou City is developing commercial complexes to improve the consumption environment, optimize consumption supply, enhance consumption services and promote consumption upgrading, so as to enhance the overall level of Wenzhou's modern trade industry, boost the construction of an important trade city on the southeast coast, and build Wenzhou into a consumption center city with regional influence, competitiveness and reputation. Based on the market survey, this paper examines the current situation and problems of commercial complexes in Wenzhou, focuses on the city positioning of "Millennium Commercial Port - Happy Wenzhou", and proposes that the development of commercial complexes in Wenzhou must optimize the layout of network, grasp the pre-construction projects, innovate commercial business, improve the commercial environment, optimize the traffic organization, and attract high quality people, The countermeasures and suggestions for the development of commercial complexes in Wenzhou must be optimized in terms of network layout, pre-construction projects, innovative commercial patterns, improvement of commercial environment, optimization of traffic organization, and attraction of high-quality talents.