The Awareness of Millennial Generation Towards Halal-Certified Products: An Empirical Study Potentially Influencing Policy-Making

Jurnal IUS Pub Date : 2023-08-24 DOI:10.29303/ius.v11i2.1258
Ida Ayu Ketut Artami, Sri Maryanti, I Gusti Ayu Oka Netrawati, Febrian Humaidi Sukmana
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Abstract

In addition to understanding the implementation of Law No. 30 of 2014 concerning Halal Product Assurance, this study also aims to ascertain the level of awareness among the millennial generation in Kota Mataram regarding halal-certified products and the influencing factors such as religious beliefs, exposure, and health motivations. Furthermore, the findings of this study are expected to provide insights for stakeholders in formulating more effective halal policies. The data for this research were collected from both secondary and primary sources. The primary data were obtained through the distribution of questionnaires to a sample of 152 respondents, and the data were analyzed using descriptive statistics. The results of this study indicate that the implementation of the aforementioned law is progressing adequately, albeit with some challenges. It was observed that the awareness of millennial generation in Kota Mataram towards halal-certified products is high, reaching 82%. However, there is a tendency for respondents to be uncertain about conducting pre-purchase checks on the halal status of products. The millennial generation in Kota Mataram exhibits a strong religious inclination, as evidenced by a religious belief score of 92%. Nonetheless, there appears to be a propensity for them to allocate insufficient time to enhance their understanding of religious matters. Furthermore, the millennial generation in Kota Mataram demonstrates a notable exposure (66%) to halal-certified products, although there seems to be a lack of consistent updates regarding information on products that are halal-certified. Lastly, concerning the association of health reasons with halal-certified products, an 81% response rate was recorded. However, it is evident that the millennial generation in Kota Mataram is somewhat hesitant to fully embrace the notion that halal-certified products guarantee health benefits and disease prevention.
千禧一代对清真认证产品的认知:一项可能影响决策的实证研究
除了了解关于清真产品保证的2014年第30号法律的实施情况外,本研究还旨在确定哥打马塔兰千禧一代对清真认证产品的认识水平以及宗教信仰,暴露和健康动机等影响因素。此外,本研究的结果有望为制定更有效的清真政策的利益相关者提供见解。本研究的数据收集自二级和一级来源。通过对152名受访者发放调查问卷获得初步数据,并使用描述性统计对数据进行分析。这项研究的结果表明,尽管存在一些挑战,但上述法律的实施正在取得充分进展。据观察,哥打马塔兰的千禧一代对清真认证产品的认知度很高,达到82%。然而,受访者倾向于不确定是否对产品的清真状态进行购买前检查。哥打马塔兰的千禧一代表现出强烈的宗教倾向,宗教信仰得分为92%。尽管如此,他们似乎倾向于分配足够的时间来加强他们对宗教事务的理解。此外,哥打马塔兰的千禧一代(66%)对清真认证产品的曝光率很高,尽管似乎缺乏关于清真认证产品信息的一致更新。最后,关于健康原因与清真认证产品的关联,记录了81%的回复率。然而,很明显,哥打马塔兰的千禧一代对完全接受清真认证产品保证健康益处和预防疾病的概念有些犹豫。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
0.30
自引率
0.00%
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审稿时长
16 weeks
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