The assessment of tourist resources in Ukraine in the conditions of war

Abstract

The article points out the necessity of researching the problems of assessment tourist resources in the conditions of war. Possessing a significant potential of tourist resources, Ukraine now needs to develop a comprehensive strategy for the preservation, restoration and modernization of tourist resources. Tourism is one of the priority areas of economic and cultural development of many countries and an important component of the socio-economic development of each of them. It is worth noting that with the beginning of the full-scale Russian invasion, the tourism sector suffered a lot. However, it is already clear today that the losses in tourism will be significant and some tourist resources will be impossible to restore, while others will probably be rebuilt only after the end of the war. The purpose of this paper is to assess the losses of tourist resources in the conditions of armed confrontations and propose new solutions for the use of tourist resources in the period of post-war reconstruction. The research methodology uses methods of complex analysis and synthesis, deduction and induction, as well as content analysis of the main statistical and scientific sources for expert evaluation of the indicators of tourist resources. The proposed methodology is based on the construction of an integral index assessment. To evaluate the quality characteristics of tourist resources, we chose such indicators as the availability of these resources, attractiveness, readiness for implementation, availability of infrastructure for implementation, advertising and infor- mation support, price policy regarding their implementation, and staffing of the analysed tourist resources of the region. As a result Transcarpathia (0.87), Odesa (0.82), Ivano-Frankivsk (0.82), Lviv (0.87), Ternopil (0.73), Chernivtsi (0.73) regions have high values of the integrated assessment of tourist resources. The next group of regions – Kyiv (0.65), Dnipropetrovsk (0.53), Zaporizhzhya (0.53), Volyn (0.51), Kirovohrad (0.51), Poltava (0.6), Rivne (0.6), Vinnytsia (0.53), Khmelnytskyi (0.62), Kharkiv (0.58), Cherkasy (0.56) regions – fell into the middle group according to the integrated assessment of tourist resources. The lower group includes Zhytomyr (0.45), Mykolayiv (0.47), Kherson (0.42), Sumy (0.42), Donetsk (0.16), Luhansk (0.20) regions. The paper analyses the current state and substantiates the demand to create an individualized tourist product that would meet the constantly changing nature of tourists’ needs and could be flexibly and quickly transformed under the influence of political, economic and other factors of world development. As a result, there is a deepening, expansion and diversification of types of tourist resources, which satisfies the increasingly complex demands of modern people in the variety of recreation and leisure, development of new directions and markets of international tourism.