What's happened to the wine market in China?

IF 1.6 4区经济学 Q2 AGRICULTURAL ECONOMICS & POLICY

Journal of Wine Economics Pub Date : 2023-09-15 DOI:10.1017/jwe.2023.16

Kym Anderson

引用次数: 0

Abstract

Abstract China has been one of the most important sources of growth in global wine demand this century, accounting for 7% of the world's wine consumption and imports by 2017, or four times its 2005 shares. But China's per capita wine consumption peaked in 2012, has fallen every year since 2017, and in 2022 was one-third of its peak, and its imports have more than halved since 2017. Certainly, the COVID-19 disruption and associated slowdown in China's income growth would account for some of that. However, the fall in China's alcohol consumption began three years earlier, and between 2019 and 2022, the fall was considerably larger for wine (47%) than for spirits (17%) and beer (3%). Thus, wine's share of alcohol consumption in China fell by two-fifths over those three years. The article speculates on the reasons behind the dramatic downturn in this globally important market and finishes by imagining future trends and drawing implications for wine-exporting countries.

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中国的葡萄酒市场发生了什么变化?

本世纪以来，中国一直是全球葡萄酒需求增长最重要的来源之一，截至2017年，中国占全球葡萄酒消费量和进口量的7%，是2005年份额的四倍。但中国的人均葡萄酒消费量在2012年达到顶峰，自2017年以来每年都在下降，2022年是峰值的三分之一，自2017年以来，其进口量减少了一半以上。当然，2019冠状病毒病的中断和中国收入增长的相关放缓可能是其中的部分原因。然而，中国酒精消费量的下降早在三年前就开始了，在2019年至2022年期间，葡萄酒(47%)的下降幅度远远大于烈酒(17%)和啤酒(3%)。因此，在这三年中，葡萄酒在中国酒精消费中的份额下降了五分之二。本文推测了这个全球重要市场急剧下滑背后的原因，并通过想象未来的趋势和对葡萄酒出口国的影响来结束。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Wine Economics Agricultural and Biological Sciences-Food Science

CiteScore

3.20

自引率

28.60%

发文量

期刊介绍： The Journal of Wine Economics (JWE), launched in 2006, provides a focused outlet for high-quality, peer-reviewed research on economic topics related to wine. Although wine economics papers have been, and will continue to be, published in leading general and agricultural economics journals, the number of high-quality papers has grown to such an extent that a specialized journal can provide a useful platform for the exchange of ideas and results. The JWE is open to any area related to the economic aspects of wine, viticulture, and oenology. It covers a wide array of topics, including, but not limited to: production, winery activities, marketing, consumption, as well as macroeconomic and legal topics. The JWE has been published twice a year and contains main papers, short papers, notes and comments, reviews of books, films and wine events, as well as conference announcements. From 2013 on, the JWE has been published three times per year. The Journal of Wine Economics is fully owned by the American Association of Wine Economists (AAWE) and, since 2012, has been published by Cambridge University Press.