INFLUENCE OF BUSINESS LIFE CYCLE ON STRATEGIC PLANNING IN THE COMMERCIAL BANKS OF KENYA

Strategic Journal of Business & Change Management Pub Date : 2023-07-30 DOI:10.61426/sjbcm.v10i3.2694

PATRICIA SYOKAU MUSYOKI, THOMAS A. SENAJI, PhD, ERIC MUTIIRIA

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Abstract

The study evaluated the influence of the business life cycle on strategic planning in commercial Banks of Kenya. The study was guide Business Cycle Model. The study employed a census design. The target population was three managers from 42 Commercial making a total of 126 target respondents. Data was analyzed using excel and Statistical Program for Social Scientist version 24.0 (SPSS) as the basic computer method for data analysis. Descriptive statistics was used mainly to summarize the data. This included percentages and frequencies. From the analysis, the study revealed a strong significant positive relationship between business life cycle and strategic planning in commercial Banks of Kenya. Therefore, the study hypothesis which states that business life cycle has significant influence on significant on strategic planning in commercial Banks of Kenya was accepted. The study therefore concluded that business life cycle played a significant role on strategic planning in commercial Banks of Kenya. This is because there existed a positive and significant relationship between the independent variable and strategic planning in commercial Banks of Kenya. Key Words: Business Life Cycle, Strategic Planning CITATION : Musyoki, P. S., Senaji, T. A., & Mutiiria, E. (2023). Influence of business life cycle on strategic planning in the commercial banks of Kenya . The Strategic Journal of Business & Change Management, 10 (3), 142– 154.

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企业生命周期对肯尼亚商业银行战略规划的影响

本研究评估了肯尼亚商业银行业务生命周期对战略规划的影响。该研究是指导商业周期模型。这项研究采用了人口普查设计。目标人群是来自42家商业公司的三名经理，总共有126名目标受访者。数据分析采用excel和SPSS (Statistical Program for Social Scientist version 24.0)作为基本的计算机分析方法。描述性统计主要用于对数据进行汇总。这包括百分比和频率。分析表明，肯尼亚商业银行的业务生命周期与战略规划之间存在显著的正相关关系。因此，企业生命周期对肯尼亚商业银行战略规划有显著影响的研究假设被接受。因此，研究得出结论，业务生命周期对肯尼亚商业银行的战略规划起着重要作用。这是因为肯尼亚商业银行的自变量与战略规划之间存在显著的正相关关系。关键词:企业生命周期，战略规划引文:Musyoki, p.s.， Senaji, t.a.， &;Mutiiria, E.(2023)。企业生命周期对肯尼亚商业银行战略规划的影响。商业战略杂志;变革管理，10(3)，142 - 154。

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Strategic Journal of Business & Change Management

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