Analysis of factors influencing USA households' choice of ethnic restaurants

IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY
Rafael Bakhtavoryan, Chrystian Suchini, Jose Lopez, Desire Djidonou
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Abstract

Purpose This study empirically identifies household demographic and socioeconomic characteristics as well as restaurant characteristics that affect the probability of households choosing an ethnic restaurant (American, Asian, European, Mexican and other) in the USA. Design/methodology/approach A multinomial logistic regression model is applied using the data derived from the information from the National Household Food Acquisition and Purchase Survey conducted between April 2012 and January 2013. Findings The empirical findings suggest that such factors as the unit cost on away-from-home food items (i.e. price), region of residence, primary respondent's ethnicity, race, education level, marital status and employment status as well as such restaurant characteristics as availability of loyalty program and presence of coupons significantly affect the probability of households choosing a particular ethnic restaurant in the USA. Research limitations/implications The original dataset employed in this study does not permit the quantification of information associated with size, location, and number of years in operation for the ethnic restaurants considered. Also, the dataset does not permit the classification of the ethnic restaurants included in the “other” category. Originality/value To the best of the authors' knowledge, there has been no empirical micro-level analysis associated with determining factors impacting households' choice of ethnic restaurants using a polytomous logistic regression model allowing for a wide range of ethnic restaurants and covering the entire USA, based on an extensive set of household demographic and socioeconomic factors and restaurants characteristics. As such, the current study plugs this research gap, with the empirical findings furnished by this study being of importance to ethnic restaurant operators (owners) in the operators' effort to develop effective marketing strategies.
影响美国家庭选择民族餐厅的因素分析
本研究实证地确定了影响美国家庭选择民族餐厅(美国,亚洲,欧洲,墨西哥和其他)的概率的家庭人口和社会经济特征以及餐厅特征。设计/方法/方法采用多项逻辑回归模型,数据来源于2012年4月至2013年1月进行的全国家庭食品收购和购买调查。实证研究结果表明,在美国,外出食品的单位成本(即价格)、居住地区、主要受访者的民族、种族、教育水平、婚姻状况和就业状况等因素,以及餐馆的特征(如忠诚度计划的可用性和优惠券的存在)显著影响家庭选择特定民族餐馆的概率。本研究中使用的原始数据集不允许量化与所考虑的民族餐馆的规模、位置和经营年数相关的信息。此外,该数据集不允许对包含在“其他”类别中的民族餐馆进行分类。原创性/价值据作者所知,目前还没有实证微观层面的分析,以确定影响家庭选择民族餐馆的因素,使用基于广泛的家庭人口统计和社会经济因素以及餐馆特征的多元逻辑回归模型,允许广泛的民族餐馆覆盖整个美国。因此,本研究填补了这一研究空白,本研究提供的实证结果对少数民族餐馆经营者(业主)制定有效的营销策略具有重要意义。
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来源期刊
CiteScore
4.60
自引率
37.50%
发文量
58
期刊介绍: The Journal of Agribusiness in Developing and Emerging Economies publishes double-blind peer-reviewed research on issues relevant to agriculture and food value chain in emerging economies in Asia, Africa, Latin America and Eastern Europe. The journal welcomes original research, particularly empirical/applied, quantitative and qualitative work on topics pertaining to policies, processes, and practices in the agribusiness arena in emerging economies to inform researchers, practitioners and policy makers
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