Product Design Management Project and Success of Manufacturing Project in Rwanda. A Case of Route to Market Project in Bralirwa Plc

Abstract

Much new product design is not capable to match with the process design and machine capability in the production process due to issue of project monitoring and evaluation in manufacturing industries. The new product development emphasizes the importance of introducing new products in the market for business sustainability rather than market responsiveness and satisfaction. The general objective of this study is to assess product design management project and success of manufacturing project in Rwanda. A case of route to market project in Bralirwa Plc. The Specific objectives was to determine the role of product branding on success of manufacturing project of Bralirwa Plc, to assess the effect of product life cycle on success of manufacturing project of Bralirwa Plc and to establish relationship between product design management project and success of manufacturing project. The research based on two theories such as Theory of change (ToC) Contingency Theory (CT). The study used a descriptive research design with two mixed method such as quantitative and qualitative. The target population was production officers, sales and distribution officers, Monitoring and evaluations specialist, performance management specialists (190) from which 129 was selected as sample. Data were collected using questionnaire and interview and then the analysis was done through SPSS (Statistical product for service solution) version 21. The findings of product branding on success of manufacturing project showed an overall mean of 3.77 with a standard deviation of 0.461 which means that product branding can influence the success of manufacturing project and this also increased. On product life cycle and success of manufacturing project it had an overall mean of 3.79 and a standard deviation of 0.514. It also shows that product life cycle has that influence on success of manufacturing project of Bralirwa plc. As indicated product design management project contribute to the success of manufacturing project as indicated by the mean of 3.982 and the standard deviation of 0.502 which shows that the products are well branded in the target market. Then the finding on success of manufacturing projects in terms of returns to the company and making profits As conclusion, The branding introduces a product to the customers and also to the market places, when a product is well introduced to the customers they will understand it well because it’s the one that talks about the company and the product itself.  As recommendations, from the finding it’s highly recommended that Bralirwa plc should put more efforts on customer satisfaction because if customers are satisfied with the product then they will buy more. Thus higher success will result into great revenue collection. Researcher suggests that other researchers can do more studies on the relationship between product design management and product life cycle to challenge the outcome.