Using Visual Content on Social Networks in the Courier, Express and Parcel (CEP) Industry: An In-depth study in Poland

Abstract

The aim of the publication is to present the extent to which selected social networks based on visual content are used by companies operating in the CEP sector on the Polish market. The study carried out consisted of analysing the content of the official websites belonging to the various companies - the CEP industry's representatives - to see how information on the social networks used (location of plugins) is shared.