{"title":"Feasibility Study Through Financial Perspective Towards Mental Health-Based Business: Case Study of Ashwa","authors":"","doi":"10.55057/ajafin.2023.5.3.1","DOIUrl":null,"url":null,"abstract":"During the pandemic Covid-19 outbreak, mental health conditions have gotten worse, and it is even worse for adolescents (Hill et al., 2021). One of the biggest causes of mental health issues is depression. Ashwa, a mental health care provider, is here to solve this problem by providing early screening for depression and tele-counseling with expert psychologists. McConnell (2022) found that the majority of start-ups failed, which aligns with Ashwa’s exposure to high risk as an early-stage start-up. Previous studies said that cash flow plays a big role in start-up failure which leads to business unsustainability. The feasibility study can help to determine what is the best strategy for further business development. Taking Ashwa as a case study, this research analyzes the internal and external conditions of the company's financial feasibility. Therefore, the five years financial projections show that the Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR) criteria are acceptable. This project is then considered as financially feasible and the implementation plan is provided at the end of this paper.","PeriodicalId":39488,"journal":{"name":"Afro-Asian Journal of Finance and Accounting","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Afro-Asian Journal of Finance and Accounting","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55057/ajafin.2023.5.3.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 0
Abstract
During the pandemic Covid-19 outbreak, mental health conditions have gotten worse, and it is even worse for adolescents (Hill et al., 2021). One of the biggest causes of mental health issues is depression. Ashwa, a mental health care provider, is here to solve this problem by providing early screening for depression and tele-counseling with expert psychologists. McConnell (2022) found that the majority of start-ups failed, which aligns with Ashwa’s exposure to high risk as an early-stage start-up. Previous studies said that cash flow plays a big role in start-up failure which leads to business unsustainability. The feasibility study can help to determine what is the best strategy for further business development. Taking Ashwa as a case study, this research analyzes the internal and external conditions of the company's financial feasibility. Therefore, the five years financial projections show that the Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR) criteria are acceptable. This project is then considered as financially feasible and the implementation plan is provided at the end of this paper.
在Covid-19大流行爆发期间,心理健康状况变得更糟,青少年的情况更糟(Hill et al., 2021)。导致心理健康问题的最大原因之一是抑郁症。心理健康护理机构Ashwa通过提供抑郁症的早期筛查和专家心理学家的远程咨询来解决这个问题。McConnell(2022)发现,大多数初创企业都失败了,这与Ashwa作为早期初创企业面临的高风险相一致。以往的研究表明,现金流在创业失败中起着重要作用,导致企业不可持续。可行性研究可以帮助确定进一步业务发展的最佳策略。本研究以Ashwa公司为案例,分析了公司财务可行性的内外部条件。因此,五年财务预测表明,投资回收期、净现值(NPV)和内部收益率(IRR)标准是可以接受的。然后认为该项目在经济上是可行的,并在本文的最后给出了实施计划。
期刊介绍:
Finance and accounting are seen as essential components for the successful implementation of market-based development policies supporting economic liberalisation in the rapidly emerging economies in Africa, the Middle-East and Asia. AAJFA aims to foster greater discussion and research of the development of the finance and accounting disciplines in these regions. A major feature of the journal will be to emphasise the implications of this development and the effects on businesses, academics and professionals. Topics covered include: -Asset pricing, corporate finance, banking; market microstructure -Behavioural and experimental finance; law and finance -Emerging economies: finance, audit committees, corporate governance -Islamic finance, accounting and auditing -Equity analysis and valuation, venture capital and IPOs -National GAAP and IASs compliance, harmonisation and strategies -Financial measurement/disclosure, and the quality of information reported -Accountability and social/ethical/environmental measurement/reporting -Cultural, political, institutional impact on financial measurement/disclosure -Accounting practices for intellectual capital and other intangible assets -Provision of non-audit services and impairment to auditor independence -Audit quality and auditor skills; internal control/auditing -Management accounting, control and /use of key performance indicators -Accounting education and professional development, accounting history -Public sector and not-for-profit accounting