THE IMPACT OF CULTURAL DIMENSIONS ON ONLINE STORE LOYALTY

IF 2.6 3区 经济学 Q1 Business, Management and Accounting
Vytautas Dikčius, Karina Adomavičiūtė-Sakalauskė, Sigita Kiršė, Ignas Zimaitis
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引用次数: 0

Abstract

Although online stores operate internationally for an already long time, the impact of cultural differences on them only recently gained interest. The aim of this study is to assess the impact of cultural dimensions on loyalty to online stores. It is based on a systematic analysis of 10 core databases that included 3,557 articles published between 2000 and 2020. Using PRISMA steps, 116 articles, totalling around 56,000 respondents from 25 different countries across all continents, are included in the meta-analysis. The results extend theoretical knowledge by showing that uncertainty avoidance harms customer loyalty, while masculinity has a positive impact. Additionally, it is found that loyalty is lower in countries with a low level of long-term orientation and higher in countries with a high level of power distance or a low level of indulgence. Lastly, individualism has no impact on the level of loyalty. Theoretical and managerial implications are also presented.
文化维度对网上商店忠诚度的影响
虽然网上商店已经在国际上经营了很长时间,但文化差异对它们的影响直到最近才引起人们的兴趣。本研究的目的是评估文化维度对网上商店忠诚度的影响。这是对2000年至2020年期间发表的3557篇文章的10个核心数据库进行系统分析后得出的结论。使用PRISMA步骤,meta分析包括116篇文章,来自各大洲25个不同国家的约56,000名受访者。研究结果扩展了理论知识,表明不确定性规避损害客户忠诚度,而男性气质有积极的影响。此外,我们还发现,在长期取向水平低的国家,忠诚度较低,而在权力距离水平高或纵容程度低的国家,忠诚度较高。最后,个人主义对忠诚水平没有影响。还提出了理论和管理意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.80
自引率
3.80%
发文量
48
审稿时长
15 weeks
期刊介绍: The Journal of Business Economics and Management is a peer-reviewed journal which publishes original research papers. The objective of the journal is to provide insights into business and strategic management issues through the publication of high quality research from around the world. We particularly focus on research undertaken in Western Europe but welcome perspectives from other regions of the world that enhance our knowledge in this area. The journal publishes in the following areas of research: Global Business Transition Issues Economic Growth and Development Economics of Organizations and Industries Finance and Investment Strategic Management Marketing Innovations Public Administration.
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